Nowadays, we can use several ways to buy ticket: online ticketing and in-store ticketing. Online ticketing is not only buying ticket by using your own devices (smartphone, tablet or desktop computer), but also by asking ticket agents or other ticket channels such as Indomaret and Alfamart, where they buy the ticket using internet. Online ticketing truly eases people when buying ticket. But, does this new way of buying ticket affect other people who previously often buy ticket on in-store ticketing?

Therefore, here, JAKPAT conducted a survey to know how respondents ever buying ticket via online and in-store ticketing respond to online ticketing. We firstly asked them whether Inflatable water slide for sale Canada they have ever bought ticket online or not and whether they also have ever bought ticket on in-store ticketing or not. After asking those questions, we obtained 546 respondents (18-40 y/o) buying ticket via online and in-store ticketing.

1. KINDS OF TICKETS THEY OFTEN BUY ONLINE

Q3 (multiple answer) : What ticket or fare do you often buy online?	Total	Age Range
		16-19	20-25	26-29	30-35	36-39	40-45
Option 1 : Plane	344	17	198	77	44	7	1
	63,00%	47,22%	63,06%	64,17%	73,33%	46,67%	100,00%
Option 2 : Train	319	17	188	79	27	8	0
	58,42%	47,22%	59,87%	65,83%	45,00%	53,33%	0,00%
Option 3 : Bus	37	5	16	10	5	1	0
	6,78%	13,89%	5,10%	8,33%	8,33%	6,67%	0,00%
Option 4 : Ship	12	1	8	1	2	0	0
	2,20%	2,78%	2,55%	0,83%	3,33%	0,00%	0,00%
Option 5 : Concert	102	10	65	20	5	2	0
	18,68%	27,78%	20,70%	16,67%	8,33%	13,33%	0,00%
Option 6 : Other	8	0	5	2	1	0	0
	1,47%	0,00%	1,59%	1,67%	1,67%	0,00%	0,00%
Total	822	50	480	189	84	18	1
	150,55%	138,89%	152,87%	157,50%	140,00%	120,00%	100,00%

Generally, Plane, train and concert tickets are the most often bought tickets via online by respondents. Nevertheless, there is a slight different preference on respondents (25-29 & 36-39 y/o). They more often buy train ticket than plane ticket.

2. KINDS OF TICKETS THEY OFTEN BUY ON IN-STORE TICKETING

Q4 (multiple answer) : What ticket or fare do you often buy on in-store ticketing?	Total	Age Range
		16-19	20-25	26-29	30-35	36-39	40-45
Option 1 : Plane	119	10	66	21	18	4	0
	21,79%	27,78%	21,02%	17,50%	30,00%	26,67%	0,00%
Option 2 : Concert	130	9	78	26	13	4	0
	23,81%	25,00%	24,84%	21,67%	21,67%	26,67%	0,00%
Option 3 : Train	298	17	177	68	29	7	0
	54,58%	47,22%	56,37%	56,67%	48,33%	46,67%	0,00%
Option 4 : Bus	258	16	141	62	32	6	1
	47,25%	44,44%	44,90%	51,67%	53,33%	40,00%	100,00%
Option 5 : Ship	52	3	27	12	9	1	0
	9,52%	8,33%	8,60%	10,00%	15,00%	6,67%	0,00%
Option 6 : Other	38	1	26	10	1	0	0
	6,96%	2,78%	8,28%	8,33%	1,67%	0,00%	0,00%
Total	895	56	515	199	102	22	1
	163,92%	155,56%	164,01%	165,83%	170,00%	146,67%	100,00%

In general, our respondents often buy train, bus and concert tickets via in-store ticketing. Nevertheless, respondents (30-35 y/o) more often buy bus ticket than train ticket (53.33% vs 48.33%). It shows that those respondents more often travel by bus than train. Therefore, bus agents can provide online service for them to ease them buying ticket.

3. ONLINE TICKETING VS IN-STORE TICKETING

According to the survey result, generally, respondents prefer buying ticket online to in-store ticketing (86.81%). So, we can conclude that 8 in 10 respondents say “yes” to online ticketing. Moreover, those who say “no” to online ticketing can be assumed that they are respondents buying ticket on in-store ticketing.

4. THEIR REASONS FOR BUYING TICKET ONLINE

Overall, top 3 reasons for buying ticket online are fast, easiness and convenience. So, it is true that online ticketing cuts their purchasing process time.

5. Their reason for buying ticket on in-store ticketing

We also asked their reason for buying ticket via in-store ticketing. Here, we found that safe, easiness and fast are their reason for buying ticket via in-store ticketing. Respondents still think that buying ticket on in-store ticketing does not take so much time, as fast becomes the third reason for them.

6. HOW RESISTANT THEY ARE

Q8 (single answer) : Will you continue using your method for buying ticket or fare (if you prefer buying ticket or fare online, you will buy it online in the future, and vice versa)	Total	Q5 (single answer) : Do you prefer buying ticket or fare online to in-store ticketing?
		Yes	No
Option 1 : Yes	515	460	55
	94,32%	97,05%	76,39%
Option 2 : No	31	14	17
	5,68%	2,95%	23,61%
Total	546	474	72
	100,00%	100,00%	100,00%

We also wondered how resistant they are to their current method of buying ticket. Thus, we compared they answer on Q8 with Q5 using custom cross tabulation on JAKPAT’s dashboard. Here, we found that 9 in 10 respondents who prefer buying ticket online are resistant while, only 7 in 10 respondents who prefer buying ticket on in-store ticketing are resistant. It shows that respondents buying ticket online are more resistant that those buying ticket on in-store ticketing.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

http://www.slideshare.net/JAKPATAPP/survey-result-by-jak-pat-leading-mobile-market-research-in-indonesia-49024286

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