The rainy season is coming, and of course, with its consequences. One of things that we must be aware of during the rainy season is the mosquitoes attack, particularly in a tropical country like Indonesia. Recently, Jakpat has conducted a survey in order to see people’s habit in using anti mosquito. This survey involved 205 respondents from across Indonesia, with a range of ages from 17 to 35 year-old. Apparently, only 36% of them admitted that they use anti mosquito regularly, while the other stated that they don’t regularly use it.
Among those people who regularly use anti mosquito, 97% of them use it during the night time. Regarding to the source of information about anti mosquito, most of them (80%) got their information from advertisement, while some of them (30%) got recommendation from their family or friends. We also found that men are more likely than women to get recommendation from their friends or family (33% VS 26%). On the other hand, women are more likely than men to get information from advertisement (81% VS 79%).
When asked about the place they usually go to in order to buy anti mosquito, some of them answered that they go to supermarket (47%) and minimarket (37%). Meanwhile, a few of them (14%) stated that they buy anti mosquito at the nearby store. Apparently, women are more likely than men to buy anti mosquito at supermarket (53% VS 41%). On the other hand, men are more likely than women to choose minimarket as a place to buy anti mosquito (41% VS 33%). Regarding to the person in the household who usually buy anti mosquito, more than half of them (57%) stated that they buy it by themselves. Meanwhile, there are some of them (34%) who admitted that they got their parents to buy anti mosquito for them.
Apparently, more than half of people who regularly use anti mosquito (57%) prefer using the spray variety of anti mosquito. Other varieties of anti mosquito that were also chosen by them are electric (36%), lotion (24%), and incense (9%). We also found that women are more likely than men to choose the electric anti mosquito over other varieties (37% VS 34%). Meanwhile, men are more likely than women to prefer spray anti mosquito (58% VS 55%), lotion anti mosquito (26% VS 21%), and incense anti mosquito (12% VS 7%).
Lastly, we asked about the most familiar anti mosquito brand for each variety. Baygon is the most top-of-mind leading brand for anti mosquito product in Indonesia, chosen by people as the most renowned brand for spray (66%) and incense (57%) varieties. As for the electric anti mosquito, HIT is the most distinguished brand (75%). Meanwhile, for the lotion anti mosquito, there are two head-to-head brands: Autan (57%) and Soffell (41%).
For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographicsegment preference on each answer.
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