Valentine’s Day in Indonesia is celebrated but also cursed at the same time as Indonesia is a multicultural country with people from different background and thinking pattern. Some groups may hold a campaign about anti-Valentine’s Day but some other groups make a totally different campaign, for example creating a Valentine’s Day special packaging product. But […]
To face intense competition in the beauty industry, companies usually create various innovations in various aspects such as products or marketing. One of the marketing innovation strategies run by several companies is co-creation. One form of co-creation that is often used by beauty companies is the collaboration between brands with public figures. Lately, this kind […]
Recently the social media campaign carried out by KFC Indonesia attracted many netizens’ attention and received various responses. In this campaign, KFC Indonesia promotes the hashtag #budayabeberes on its official Facebook, Instagram, and Twitter accounts with the intention of encouraging customers to clean their own tables after eating (The Jakarta Post, 2019). This clean-up-after-yourself culture is […]
In 2018, the millennial generation is expected to become a productive age community and has become financially independent. Along with the financial independence that has been achieved, many of them need strategies to manage their personal finances. Investment is one of the way for millennials to manage their finances and at the same time make […]
HARBOLNAS, known as “Hari Belanja Nasional”, is an annual online shopping festival that already holds since December 12, 2012. After six years of the establishment, HARBOLNAS is involving more than 300 online shops in Indonesia. By this year, HARBOLNAS had been achieved 6.8 trillion rupiah in shopping transaction increasing 2.1 trillion rupiah compared to HARBOLNAS […]
Indonesia presidential elections next year has already gained public attention. As the campaign period is starting, people begin to create public discourse about the event. In the discussion, people may express their opinion, show their preference, etc that somehow may be able to influence their peers’ preference. This survey is aimed to describe peer influence […]
In recent months, financial technology (fintech) business seems to be aggressively conducting numerous promotional programs that attract mass attention. From giving the free gift, cash back, to huge discount; all these fintech promotional programs successfully lead audience interest in using its services. This survey is aimed to capture respondents perception about fintech promotional program. We […]
The trend to consume healthy meals is increasing in the world community, no exception that the trend will also be occurring in Indonesia ahead. This survey conducted to map the pattern of Indonesia Millennial’s daily meals they consume by the look at their preference through the definition of healthy meals, discover the potency of healthy […]
There are numerous brands of shampoo available in the market right now. Each brand has several variations to meet the need of customers in term of hair problem or as simple as their favorite fragrances. In 2017, top 3 shampoo brands in Indonesia are Clear, Pantene, and Sunsilk (Ishida, 2017). The research conducted by JAKPAT […]
Recently, there was a case broke out in the media regarding a sexual harassment act conducted by the driver of online ride-hailing towards the customer. Of course, it was not the first time for a crime to have happened in the online ride-hailing service. Back on March 2018, Kumparan.com released a news article that compiles […]