In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement.
This tracking study of social media influencer aims to find out beauty enthusiasts’ perspective towards the beauty influencers they follow.
For more detailed data, please download the PDF file down below.