As excerpted from The Jakarta Post, Path users in Indonesia now have been exceeding 4 million and it is no doubt that this company sees Indonesia as their key market. On January 30, 2015, JAJAK PENDAPAT (JAKPAT) carried out a survey regarding the behavior of Indonesian Path users collected from 502 respondents with 55.22% of them are females. In addition, 66.06% of the respondents are aged between 20 and 25 year-old.
Over 60% Are Path Users
Our first question was whether the respondents have a Path account or not. As we can guess, 60.4% of the respondents stated they have a Path account and still remain at the moment while 28.4% of them do not have one. In this question, we also notice that the leas
t percentage, 11.2%, are the respondents who decided to remove or deactivate their Path account.
Path Enables Them to Share Their Moments and Get Updated from Their Peers
Reflecting to the increasing number of Path users in Indonesia, it deems necessary then to dig several information about their main purpose in using Path. Since we wondered was it about a media where they could share their moments or a media only to get informed from their peers, the result apparently says in contrast. More than a half of the respondents (61.59%) revealed that they would consider both of the options (to share moments and to get informed from their peers) as their main purpose in using Path.
Path Belongs to Most Respondents’ Free-Time Activity
Stepping to the third question, we started to wonder about their frequency of checking on Path back and forth. We offered three options comprising; every hour, once in three hours, when free, and when needed. Surprisingly, 68.54% respondents considered Path as their free-time activity followed by 17.88% respondents who used to check on Path when they needed it. The least percentage goes to the last option in which 2.98% respondents check on Path once in three hours while there are also respondents who reveal that they check on Path every hour (10.6%).
Photo-Sharing Is the Most Favorite Activity on Path
As we all may know that Path allows us to share a lot of detailed activities from waking up in the morning to preparing to sleep in the evening. In the fourth question, we were curious about what moments that most respondents used to share on Path that we provided them four options, such as: Entertainment (Book, Movie, Music), Photos, Thoughts and Location. The least moments they used to share on Path are Location – functions to tell where they are – (17.22%) and thoughts – enables the users to share what they think in words – 10.93%. The top-two moments they often share on Path are when they are able to share what movies they watch or songs they listen to or books they read, known as Entertainment (23.18) and respondents’ favorite moment to share on Path is photo (48.68%).
Share Photos Describing What They Are Doing
Consequently, it is a good opportunity to also ask about what kind of photos they often share and 65.07% of respondents told us they often shared photos describing what they were doing in which, according to the xls result, it is dominated by male (73.47%) followed by Selfies (15.07%) with female (17.53%) presents more dominant.
Path = Twitter, Facebook, Foursquare, ETC.
In apparent, the Path developer designs Path as a private-sharing media that people can have. Yet, we somewhat wanted to know whether the respondents connect their Path account to the other social medias or not. With the percentage approaching to 70%, the respondents briefly stated that they connect their Path account to other social medias (69.54%) while the rest choose not to do so (30.46%)
The full summary report is able to be read below:
For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.
Click the icon to download XLS report
If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.
Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc).
If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev - Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.