Throughout this post, we would like to share to you a report sample of our Brand Tracking Product. Brand Tracking is one method on how you can monitor the performance and health of your brand. Brand Tracking method usually consist of tracking of
1) Brand Awareness
2) Brand Usage
3) Brand Image/Attribute
4) Purchase Intention.
In this report we will share to you one sample report of Brand Tracking that is done within JAKPAT Panel. The product covered in this Brand Tracking Report is instant fruity beverage Product. We use the Brand Tracking Survey Templates from JAKPAT Dashboard and send the survey to 515 respondents who are common instant fruity beverage consumers.
Go in detail about Brand Tracking report, we’ll guide you to stage by stage of the report below.
1. BRAND AWARENESS
First part is Brand Awareness. Brand Awareness is consist of Brand Recall and Brand Recognition.
Brand Recall : NUTRISARI WINS!!
Brand recall meant to check what brand is in the memories of consumer. In this report, when we check about instant fruity beverage product, here are the result. The data presented below is grouped by same phrases mentioned by respondent. These are displayed at real-time dashboard to ease client check and estimate the open answers questions ( not coded yet).
Brand Recognition: CONSUMER RECOGNISE MOST OF BRANDS HIGHLY
Brand Recognition meant to check what brands are recognized when they are mentioned to the consumers. In our brand tracking report on instant fruity beverage, consumer recognize most out of the brands mentioned. Here are the result :
2. BRAND USAGE
In brand usage we define the historical consumers usage of a brand. This topic will includes recency, spending, quantity, channel, brand purchase, and frequency of purchase. Let’s go deeper in our report in brand usage then!
RECENCY : MOST CONSUMER BOUGHT INSTANT FRUITY BEVERAGE IN THE LAST COUPLE OF MONTHS
SPENDING : MOST CONSUMER SPENDS AROUND 10.000 ON INSTANT FRUITY BEVERAGE
QUANTITY : MOST CONSUMER BOUGHT 1 UNIT OF INSTANT FRUITY BEVERAGE PER PURCHASE
CHANNEL : MOST CONSUMER BOUGHT INSTANT FRUITY BEVERAGE AT SMALL KIOSK FIRST, THEN MINIMARKET
BRAND PURCHASED : WHAT ARE THE LAST BRAND OF INSTANT FRUITY BEVERAGE PRODUCT YOU PURCHASED
FREQUENCY OF PURCHASE : USUALLY CONSUMER BOUGHT PRODUCT ONCE A MONTH
3. BRAND IMAGE
How does consumer view your brand? This part of survey report reveals about what are the brand image consumer views your brand and the attributes toward the brand.
QUALITY : TASTE FIRST, NUTRITION SECOND, THEN PRICE
tALKING ABOUT ONE SINGLE BRAND, HEREBY WE HIGHLIGHTED ON NUTRISARI
PRODUCT / NON PRODUCT ATTRIBUTE : CONSUMER VIEWS THE BRAND NUTRISARI OWN BELOW ATTRIBUTES
WHERE DO CONSUMER GET INFO ABOUT INSTANT FRUITY BEVERAGE PRODUCT
IS THIS BRAND DIFFERENT FROM OTHER BRANDS?
Most consumers answered that compared to other brands, Nutrisari is different because of its taste. Some have said that it tastes better and fresher.
HOW SATISFIED IS CONSUMER WITH THE BRAND
4. PURCHASE INTENTION
PLAN TO PURCHASE AGAIN? WHEN?
Most consumers answered that if they plan to buy the products again, it will be next month.
IN WHAT CONDITION WILL YOU BUY?
BRANDS TO PURCHASE NEXT TIME?
We can see here that most of consumers still choose nutrisari for their next purchase.
NEXT TIME WILL PURCHASE SAME BRAND/ SWITCH ?
Download PDF Report of Brand Tracking – Instant Fruity Beverage Product here:
In JAKPAT you can do brand tracking survey in regular basis ( weekly, biweekly, monthly, quarterly) that matches your product characteristics. JAKPAT Dashboard has time-series dashboard to compare data from each week/bi-week/monthly/quarterly.
Consult with us and let us know your needs in brand tracking surveys for the following years toward Indonesian market, we offer special discount for a year tracking period.
Want to know more about JAKPAT’s services ,You can download our credential here:
And also our panel book profile here:
For further inquiry, Kindly contact us at email@example.com / 0274-292-0162