One of our newest product is brand tracking survey. By performing a brand tracking survey, we’re essentially taking the lists of the brand’s vitals by asking : How aware are consumers of a particular brand and whether they are customer of it; What they feel about the brand; what they expect from the one particular brand compare to competitors; and whether they plan to purchase those brands.

Throughout this article, we would like to share a sample report of Brand Tracking that is done within Jakpat Panel. The product covered in this Brand Tracking Report is  Infant Formula Milk Product.  We use the Brand Tracking Survey Templates from JAKPAT Dashboard and send the survey toward  205 respondents of Mother segment with kid age two to fifteen years old.

Go in detail about Brand Tracking report, we’ll guide you to stage by stage of the report below :

1. BRAND AWARENESS

First part is Brand Awareness. Brand Awareness is consist of Brand Recall and Brand Recognition.

Brand Recall meant to check what brand comes in the memories of consumer when they were asked about certain type of product. In this report, when we check about Infant Toddler Formula Milk, here are the result :

Brand Recognition meant to check what brands are recognize when they are mentioned to the consumers. In our brand tracking report on  Infant Formula Milk, consumer recognize Bebelac,Dancow,SGM higher than other infant formula milk brands (>90%) mentioned. Here are the result :

2. BRAND USAGE

In brand usage we define the historical consumers usage of a brand. This topic will includes recency, spending, quantity, channel, brand purchase, and frequency of purchase. Let’s go deeper in our report in brand usage then!

Recency –> More consumer bought Infant Formula Milk in last week.

Spending –> Most consumer spends more than IDR 100.000 on Infant Formula Milk

Quantity –> More consumer brought around 2 to 3 unit of Infant Formula Milk per purchase

Channel –> Most consumer bought Infant Formula Milk at Supermarket

Brand Purchased –> What are the last brand of product of infant formula milk you purchased

Frequency of Purchase : Usually consumer bought product more than one in a month

3. BRAND IMAGE 

How does consumer view your brand? This part of survey report reveals about what are the brand image consumer views your brand and the attributes toward the brand.

Quality : Consumer thinks that nutrition, nutrient, and vitamin are the important qualities to be found in product infant formula milk , second price, then taste

Talking specifically about one brand which is Nutrilon

Product/Non Product Attribute : Consumer view that Nutrilon brand own below attributes :

Consumers get info about the product from :

Is Nutrilon is different from other brand?

Why?

How Satisfied is consumer with Nutrilon? 

4. PURCHASE INTENTION

 Do consumers to purchase again? Why? 

In what condition will consumers buy?

Brands to purchase next time?

Next time will purchase same brand/switch

Download PDF Report of Brand Tracking –Infant Product Milk here:

In JAKPAT you can do brand tracking survey in regular basis ( weekly, biweekly, monthly, quarterly) that matches your product characteristics. JAKPAT Dashboard has time-series dashboard to compare data from each week/bi-week/monthly/quarterly.

Consult with us and let us know your needs in brand tracking surveys for the following years toward Indonesian market, we offer special discount for a year tracking period.

Want to know more about JAKPAT’s services ,You can download our credential here:

 

 

And also our panel book profile here:

 

 

 

For further inquiry,  Kindly contact us at partner@jajakpendapat.net / 0274-292-0162