Are you familiar with this arrogant-yet-honest quote?
“We are the worst airline, but you have no choice”
That famous saying may describe (almost) perfectly what happens to some airlines (if not specifically one). Then, how’s about other budget airline companies or low-cost carriers (LCCs)? What do Indonesian people think about those brands?
This is a survey involving a massive number of samples (1800+ people), with an objective to find out the preferred brand of budget airline or low-cost carrier (LCC) among Indonesians. It examines an overall perception and some specific categories, such as: price, punctuality, and safety. Plus, what the future offer would be expected by the market.
For more detailed data, please download the PDF file down below.
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