Car Buying Habit for Female and Male – Survey Report

Indonesia is dominated by foreign cars such as Toyota, Honda, Hyundai, etc. Even if there are car companies in Indonesia, they are subsidiaries not parent companies. Thus, up until now, Indonesia has not had domestic brand for car. Several years ago, Timor was a car brand, produced by Indonesia. Nevertheless, it was shutdown.

Here, JAKPAT tried to grasp our respondents’ car buying habit between female and male respondents. We chose female and male respondents having car proportionally, then gave them the survey. Below, we found several interesting results concerning their car buying habit.

1. Most of respondents bought their latest car in 1-2 years ago

Female and male respondents in this survey similarly Buy inflatable water slide Canada bought their latest car in 1-2 years ago. Only 12.5% of respondents bought their latest car in few than 1 year ago. And some respondents bought their car in 3-4 years ago (24%). To see more information concerning this result, see the infographic below.


2. Toyota is owned by majority of our respondents

Japan manufactured car in Indonesia can be found easily on the road, thus no wonder we see Toyota or Honda’s car every day. We asked our respondents concerning brand of car that they bought lately. And it turned out that Toyota is the highest answer (38%). Moreover, Honda and Daihatsu are the second and third highest choice respectively.


3. What comes into their consideration when buying a car?

We also wondered how they decide their choice when buying their car. Thus, we asked and gave several options to answer the question. The result showed that car specification is the most important thing in making decision to car buying. Our respondents also are sensitive to price, thus price comes into their mind when buying a car. There are no significant differences found in drivers/reasons influencing female or male respondents in buying a car. See the infographic below, to see more detail information.


4. Authorized service center or non-authorized service center

How they fix their car also makes us curious, thus we asked a question concerning the way they fix their car. The result showed that authorized service center becomes the most chosen alternative to fix their car by our respondents. While, some other respondents prefer bringing their car to their preferred service center to authorized service center. See the infographic below, to see more detail information.


5. Car modification, YES or NO

In this survey, we found that majority of our respondents do not like modifying their car. Nevertheless, some of them do like modifying their car. Moreover, female respondents more tend to not modifying their car than male respondents.


6. Non-authorized service center is the place they choose to modify their car

We gave another question to our respondents that like to modify their car. And here, we found that most of our respondents have their own car accessories center. While some of them go to both authorized service center and car accessories to modify their car.


7. How loyal they are to the brand

In the future will they buy the same brand when buying a new car is our last question in this survey to our respondents. Surprisingly, they say NO (57.5% of respondents). It showed that they are not very loyal to their latest brand. Also, there are no significant differences between female and male respondents in this last question.


For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

 You can also download PDF here:


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