Category: Beauty

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Indonesia Ecommerce Trend 1st Semester of 2021 – JAKPAT Survey Report

by on July 27, 2021

Online shopping has become part of the daily life of internet users. JAKPAT conducted a study on what trends occurred among online shoppers during the first semester of 2021. In this semester, JAKPAT also highlighted an incident that had gone viral about cash-on-delivery. How is the trend of online shopping among the big e-commerce players […]

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Things You Need To Know About BTS ARMY – JAKPAT Survey Report

by on June 25, 2021

In Indonesia, the uproar of ARMY (as BTS fans are called) also occurred during a recent event, including a collaboration between McDonalds and BTS which was named BTS Meal. This collaboration causes a vibrant reaction and long queues at many McDonald’s branches in Indonesia which caused several branches to be shut down due to COVID-19 […]

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Ramadan TVC Review 2021 – JAKPAT Survey Report

by on June 3, 2021

2021 marks the second year Ramadan amidst the pandemic. The government’s regulation is to tighten up the mudik trip to flattening curve case during Eid. Thus, more products and services adjust their advertisements to be related and suitable to the recent situation of Ramadan. JAKPAT conducted research on respondents’ assessment of 20 products and services’ […]

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Ideal Body Images: Perceptions VS Reality – JAKPAT Survey Report

by on April 12, 2021

Appearance is quite important, especially for women. body shape is one of the things that get special attention for many women. Through this study, JAKPAT wanted to know what a good body shape looks like in the eyes of female respondents in Indonesia and how they see their own bodies. For more detailed data, please […]

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Beauty Trend 2020 – JAKPAT Survey Report

by on November 10, 2020

In 2020, various industrial sectors in the world are experiencing a crisis due to the COVID-19 pandemic, including the beauty industry. Makeup products, in particular, have reportedly experienced a decrease in purchase due to COVID-19. The regulation of “stay at home“ means that women rarely use makeup. Meanwhile, skincare products have allegedly increased due to […]

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Beauty Influencer – JAKPAT Study of Social Media Influencer Tracking

by on July 6, 2020

In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement. This tracking […]

People tend to still prefer to attend public events virtually on a new normal instead of physically present by applying the COVID-19 protocol. (1)

New Normal: Life After COVID-19 – JAKPAT Survey Report

by on June 24, 2020

COVID-19 pandemic has changed the life of many people. At present, the entire world including Indonesia has entered a “new normal” transition period. The JAKPAT study aims to find out what things have changed from Indonesians’ habit, their perspective towards the “new normal”, and how they view their lives after this pandemic.  For more detailed […]

•Women are perceived as having a multi-role in the household, who are responsible for domestic works, children's education, child caregiver, supporting the family's economy, and managing the family's finances.

Gender Roles in the Indonesian Households – JAKPAT Survey Report

by on April 22, 2020

April 21st is Kartini’s Day also known as Women’s Emancipation Day where we commemorate RadenAjengKartini, the hero of Indonesian women’s empowerment. In this modern era, the struggle of R.A. Kartini is often associated with gender equality. Gender refers to standards of concepts, values, norms, stereotypes that are actually formed by society itself. As in the […]

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Indonesian Makeup Trends in 2019 – JAKPAT Survey Report

by on November 25, 2019

Makeup is a mandatory and unseparated daily necessity that cannot be separated from women’s lives. Along with the evolving makeup trends, beauty brands are competing in innovating their products. In addition, more beauty brands have emerged to answer consumers’ wants and needs for makeup product trends. To understand this condition, JAKPAT creates a survey towards […]