The rising of Youtube and Instagram popularity has been affected by the effectiveness of influencer’s existence in the marketing of the product. It has been confirmed by another previous study that stated 80% of marketers find that influencer is an effective marketing strategy. In the first semester of 2019 research by JAKPAT, the trend of […]
Eid al-Adha is one of the Muslim holidays that is annually celebrated.This day suggested people with a good financial condition to participate in Qurban (animal sacrifice), as it’s Allah’s command to Prophet Ibrahim. The meat from Qurban will be distributed to the ones who need it. The distribution involves many parties; official distributor institutions, people […]
August 4th, 2019 was a historical day due to the massive blackout in Jakarta, some parts of West Java, Banten, and a small of Central Java, which happened around 11.50 WIB Jakarta time. Some areas got the electricity back at 18.00 while some others got it at 21.00 WIB. This blackout caused by disruption on […]
Since last year,t the number of e-commerce or online shopping platforms visitors have grown, and created a competitive market for those platforms. The big 5 players are Tokopedia, Bukalapak, Lazada, Shopee, and Blibli. JAKPAT tried to capture the online shoppers or consumers insight about online shopping platforms along the 1st semester of 2019, which includes […]
Nowadays, people put their lives on mobile gadgets. Starting from fulfilling essential needs, communication, studying/learning, work, and entertainment as well. From day to night, mobile gadgets offer a variety of activities that ease people in doing their activities. People are hardly quit from mobile gadgets activities on a daily basis. The high use of the […]
The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the fourth week of June 2019, the issue of the political topic surrounding the Indonesian election was a major concern of Indonesian internet users. Meanwhile, Korean culture also seems increasingly popular in Indonesia, some Korean content was quite […]
TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy There are total 35 advertisement involved in this survey. Ranging […]
Lebaran, also known as Eid al-Fitr or Idul Fitri has become a long-awaited moment for many Indonesian people. One of the interesting traditions about Lebaran is about Tunjangan Hari Raya (THR). THR is the yearly labor allowance given by the company to its employees in the month of Eid. Not only companies that give THR to employees, […]
The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019. Road crimes during the month of Ramadan such as robbery and assault stole the attention of social media users in the second week of Ramadan 2019. In addition, religious content and […]
TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy For the e-commerce category, JAKPAT involves 7 ads from SHOPEE, TOKOPEDIA, LAZADA, BUKALAPAK, SORABEL, BLIBLI, and ZILINGO. […]