TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy There are total 35 advertisement involved in this survey. Ranging […]
Lebaran, also known as Eid al-Fitr or Idul Fitri has become a long-awaited moment for many Indonesian people. One of the interesting traditions about Lebaran is about Tunjangan Hari Raya (THR). THR is the yearly labor allowance given by the company to its employees in the month of Eid. Not only companies that give THR to employees, […]
E-commerce competition is increasing in Indonesia, both for the players and the service and products as well. Indonesians are very welcome with this. Indonesian people enthusiasm urges e-commerce players in Indonesia make a more significant consumer reach, and occasional promotion or event to gain awareness and engagement. JAKPAT conducted a survey of trends in e-commerce […]
HARBOLNAS, known as “Hari Belanja Nasional”, is an annual online shopping festival that already holds since December 12, 2012. After six years of the establishment, HARBOLNAS is involving more than 300 online shops in Indonesia. By this year, HARBOLNAS had been achieved 6.8 trillion rupiah in shopping transaction increasing 2.1 trillion rupiah compared to HARBOLNAS […]
TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For cosmetics product category, JAKPAT involved 3 advertisements from Maybelline, Pixy, Wardah. These brands have been chosen based on TOP BRAND 2018 * *http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2018_fase_1 For […]
Harbolnas – Hari Belanja Online Nasional (National Online Shopping Day) is the largest online shopping event in Indonesia, followed by almost all online retailers. As in previous years, in 2017 JAKPAT conducted a survey of Harbolnas 2017. Slightly different from the previous year, this year’s survey involves only 365 respondents. JAKPAT developed a survey question […]
In order to get some stuffs, people are being thrifty rather than spending some big amounts of money for brand new product. Sometimes they prefer to go for preloved stuff or counterfeit stuff. Preloved stuff refers to secondhand product; or a product that has been used or wear by other people but then the previous […]
In this digital era, there is a wide range of sources where people can get news and information. Not only the traditional news package on television or the hardnews on newspaper, but people can also get news and information from the internet. The internet itself offers vary ways that enable people to get news and […]
The term SPA or also known as fast fashion brand may not familiar for most of us. However, the brand that is categorized as SPA/fast fashion may be quite familiar. Most of us may know several brands such as ZARA, H&M, Cotton On, Uniqlo, GAP, and so on. Those brands are categorized as SPA/fast fashion. […]
For anyone who believes in the importance of impression management, their appearance must be considered as an important matter foremost. They believe the way they appear to others play a pivotal role in creating people’s impression of themselves. However, being nice in appearance at some point is in line with being careful with our clothes. […]