The term SPA or also known as fast fashion brand may not familiar for most of us. However, the brand that is categorized as SPA/fast fashion may be quite familiar. Most of us may know several brands such as ZARA, H&M, Cotton On, Uniqlo, GAP, and so on. Those brands are categorized as SPA/fast fashion. […]
For anyone who believes in the importance of impression management, their appearance must be considered as an important matter foremost. They believe the way they appear to others play a pivotal role in creating people’s impression of themselves. However, being nice in appearance at some point is in line with being careful with our clothes. […]
Cosmetic trend growing rapidly. Competition not only enlivened the beauty industry local products but also international brands. The rapid online businesses make choices for cosmetic products is very diverse. Even products that were not previously available Indonesia, nowadays, can be easily accessed through online business. We were curious about cosmetic purchasing trends among our female […]
Online shopping has become a part of this generation’s lifestyle, since the advancement of new media and technology enables people to do their daily routines digitally via the internet, including shopping. Before the online shopping phenomenon, men and women have some differences regarding to shopping habit, particularly when it comes to fashion products. Recently, Jakpat […]
Visiting beauty salon may be an interesting activity to get your day refreshed. Undeniable, self-pampering in beauty salon become one of the most interesting activity especially for Indonesian women after being busy. Some women even find it as the quality time they have with themselves. We conducted a survey to better understand Indonesian women beauty […]
Brand tracking is one method to monitoring brand position in market, and to find out how competition is. In this article, we would like to share with you sample report of brand tracking survey we’ve done to make up product. We used Jakpat survey template from Jakpat dashboard, did some modification to several questions and […]
Brand endorser may not be a new concept of today marketing communication world. Endorser is not only serve as the “people who talk about the brand” but also the representation of brand. They are the face of the brand so that people can see the “human characteristics” of the brand on the endorser. As the […]
August 17 is a very important date for the people of Indonesia. On this day all the Indonesian people commemorate independence day. This celebrationoften be a moment for businesses to create a special promo. Therefore, we often find Independence Day discount in shopping centers . Jakpat want to know about the consumption at the moment […]
Beauty is the most important thing for women, and being pretty is a desire of all women in a world. Many ways taken to be beautiful, one of which is doing make up. Therefore, such cosmetics have become a primary need for women. Cosmetics industry is endless, growing in line with the trend. Innovation continues […]
Nowadays, local fashion brand is on the rise. Now there are many Local Fashion Brands that gain popularity across age groups, and social classes. Many of the brands are selling competitively priced products which are targeted for youth, and there are also many of the local brands selling to high-end consumers. Cotton Ink, for example, […]