Category: Fashion


Let’s Online Shopping! Female VS Male toward Fashion Product

by on February 5, 2016

Online shopping has become a part of this generation’s lifestyle, since the advancement of new media and technology enables people to do their daily routines digitally via the internet, including shopping. Before the online shopping phenomenon, men and women have some differences regarding to shopping habit, particularly when it comes to fashion products. Recently, Jakpat […]


Beauty Salon Habit – Survey Report

by on January 21, 2016

Visiting beauty salon may be an interesting activity to get your day refreshed. Undeniable, self-pampering in beauty salon become one of the most interesting activity especially for Indonesian women after being busy. Some women even find it as the quality time they have with themselves. We conducted a survey to better understand Indonesian women beauty […]


Brand Tracking: Make Up Product

by on January 13, 2016

Brand tracking is one method to monitoring brand position in market, and to find out how competition is. In this article, we would like to share with you sample report of brand tracking survey we’ve done to make up product. We used Jakpat survey template from Jakpat dashboard, did some modification to several questions and […]


Indonesian Brand Endorser-Survey Report

by on December 29, 2015

Brand endorser may not be a new concept of today marketing communication world. Endorser is not only serve as the “people who talk about the brand” but also the representation of brand. They are the face of the brand so that people can see the “human characteristics” of the brand on the endorser. As the […]


Independence Day Sale – Survey Report

by on August 17, 2015

August 17 is a very important date for the people of Indonesia. On this day all the Indonesian people commemorate independence day. This celebrationoften be a moment for businesses to create a special promo. Therefore, we often find Independence Day discount in shopping centers . Jakpat want to know about the consumption at the moment […]


Cosmetics Usage and Purchase – Survey Report

by on August 5, 2015

Beauty is the most important thing for women, and being pretty is a desire of all women in a world. Many ways taken to be beautiful, one of which is doing make up. Therefore, such cosmetics have become a primary need for women. Cosmetics industry is endless, growing in line with the trend. Innovation continues […]


Indonesia Local Fashion Brands Survey Report

by on April 8, 2015

Nowadays, local fashion brand is on the rise. Now there are many Local Fashion Brands that gain popularity across age groups, and social classes. Many of the brands are selling competitively priced products which are targeted for youth, and there are also many of the local brands selling to high-end consumers. Cotton Ink, for example, […]


Mobile Shopper Insights : In Store Shopping – Survey Report

by on March 23, 2015

Smartphone is not just a means for communicate but also a easiest way to find information. Why? It’s on your fingertips , connected, and can get you a quick information in just minutes with a search. This time, JAKPAT wants to investigate how in store shoppers use their smartphone to help them shop in-store. This […]


Hijab and Moslem Women in Indonesia Survey Report

by on January 17, 2015

In this post, we want to share our survey result about Hijab usage trend in Indonesia. As we know Indonesia is one of the biggest moslem country in the world. Therefore hijab fashion is one of the most important fashion industry in the country. The survey is to investigate the current and the future Hijab […]


Mobile Shopping Fashion E-Commerce in Indonesia

by on December 16, 2014

Indonesia is a state of mobile with growing smartphone penetration from time by time. Estimated by in 2017 there will be 103.6 smartphone users in Indonesia. Within 28% of internet penetration and growing, e-commerce are the hottest internet business model in the country today. A Google-TNS research report published in June predicts that Indonesians […]