Category: Housing

JAKPAT ADS REVIEW 2018: Instant Noodle (Cup) – Survey Report

by JakPat on January 29, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For instant noodle (cup) product category, JAKPAT involved 3 advertisements from Pop Mie, Mie Sedaap Cup, Mie Gelas. These brands have been chosen based […]

JAKPAT ADS REVIEW 2018: Cosmetics – Survey Report

by JakPat on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For cosmetics product category, JAKPAT involved 3 advertisements from Maybelline, Pixy, Wardah. These brands have been chosen based on TOP BRAND 2018 * *http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2018_fase_1 For […]

JAKPAT ADS REVIEW 2018: Isotonic Drink – Survey Report

by JakPat on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For isotonic drink, JAKPAT involved 3 advertisements from Pocari Sweat, Fatigon Hydro Coco, Mizone. These brands have been chosen based on TOP BRAND […]

JAKPAT ADS REVIEW 2018: RTD Coffee – Survey Report

by JakPat on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For RTD Coffee, JAKPAT involved 3 advertisements from Good Day, Nescafe, and Luwak White Coffee. These brands have been chosen based on TOP […]

JAKPAT ADS REVIEW 2018: Fruit Juice – Survey Report

by JakPat on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For RTD fruit juice, JAKPAT involved 3 advertisements from Buavita, Floridina, and Minute Maid Pulpy Orange. These brands have been chosen based on […]

Shampoo Consumers Behavior – Survey Report

by Maulida Kusumaningsari on November 28, 2018

There are numerous brands of shampoo available in the market right now. Each brand has several variations to meet the need of customers in term of hair problem or as simple as their favorite fragrances. In 2017, top 3 shampoo brands in Indonesia are Clear, Pantene, and Sunsilk (Ishida, 2017). The research conducted by JAKPAT […]

Renting Baby Stuff – Survey Report

by Maulida Kusumaningsari on November 8, 2018

Babies and toddlers’ needs become the biggest expenditure of a household (tirto.id, 2018) but nowadays there is a solution for it, which is baby stuff rentals which allow parents to save some money but still can fulfill their kids’ needs. It can also help some parents to fulfill temporary needs for example for a traveling […]

Mom-Shaming: Perspective of Mothers – Survey Report

by Dea Komala on October 11, 2018

Motherhood is non-stop decision making and trial error. Starting with the decision about the child’s feeding methods, sleep habits, education, to daily decisions about the child’s discipline and health/safety. According to a survey from US Mott Children’s Hospital at the University of Michigan, six out of ten mothers of children ages 5 and under have […]

Moms Perception Towards Sweetened Condensed Milk – Survey Report

by Syaifa Tania on September 27, 2018

Recently, Indonesia National Agency of Drug and Food Control (BPOM) and Ministry of Health Republic Indonesia announced that the sweetened condensed milk (susu kental manis, herein after referred to SKM) is not categorized as milk product, as it contains much higher amount of sugar and calories instead of the protein. This condition led to controversy […]

Indonesia Independence Day JAKPAT Survey Report 2018

by Raditia Sujanto on August 23, 2018

This survey was meant to find out the meaning of the celebration of Indonesia‘s Independence Day. We wanted to see how enthusiastic the young generations represented by the millennials and generation Z were about symbolic activities or actions to nationalism. Therefore we asked the respondents about things like their preference toward local brands, the language […]