Category: Lifestyle

cosmetic category-624

JAKPAT ADS REVIEW 2018: Cosmetics – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For cosmetics product category, JAKPAT involved 3 advertisements from Maybelline, Pixy, Wardah. These brands have been chosen based on TOP BRAND 2018 * *http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2018_fase_1 For […]

isotonic category-624

JAKPAT ADS REVIEW 2018: Isotonic Drink – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For isotonic drink, JAKPAT involved 3 advertisements from Pocari Sweat, Fatigon Hydro Coco, Mizone. These brands have been chosen based on TOP BRAND […]

coffee-624

JAKPAT ADS REVIEW 2018: RTD Coffee – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For RTD Coffee, JAKPAT involved 3 advertisements from Good Day, Nescafe, and Luwak White Coffee. These brands have been chosen based on TOP […]

RTD FRUIT JUICE-2180 (1)

JAKPAT ADS REVIEW 2018: Fruit Juice – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For RTD fruit juice,  JAKPAT involved 3 advertisements from Buavita, Floridina, and Minute Maid Pulpy Orange. These brands have been chosen based on […]

The Influence of Inner Circle for Indonesian Presidential-white 624

The Influence of Peer on Indonesian Presidential Election 2019 – Survey Report

by on January 15, 2019

Indonesia presidential elections next year has already gained public attention. As the campaign period is starting, people begin to create public discourse about the event. In the discussion, people may express their opinion, show their preference, etc that somehow may be able to influence their peers’ preference. This survey is aimed to describe peer influence […]

Discount-624

Digital Wallet Promotional Program – Survey Report

by on December 14, 2018

In recent months, financial technology (fintech) business seems to be aggressively conducting numerous promotional programs that attract mass attention. From giving the free gift, cash back, to huge discount; all these fintech promotional programs successfully lead audience interest in using its services. This survey is aimed to capture respondents perception about fintech promotional program. We […]

header16-624

TrendTrack JAKPAT #16 – Weekly Media Monitoring Report – W2 November 2018

by on November 30, 2018

The accident of Lion Air JT610 attracted around 40% of respondents on various platforms. In addition, issues surrounding the 2019 Indonesian presidential election still dominate social media during the second week of November 2018. Research details: 1,322 respondents involved Proportioned by internet population Data collecting was done on November 8th – 17th, 2018 The survey […]

shampo consumer behavior-624

Shampoo Consumers Behavior – Survey Report

by on November 28, 2018

There are numerous brands of shampoo available in the market right now. Each brand has several variations to meet the need of customers in term of hair problem or as simple as their favorite fragrances. In 2017, top 3 shampoo brands in Indonesia are Clear, Pantene, and Sunsilk (Ishida, 2017). The research conducted by JAKPAT […]

cantik putih 624

A New Beauty Trend: Instant White Cream – JAKPAT Free Survey Report

by on November 19, 2018

Having a healthy and bright skin is an indicator of the beauty of many people. Lately, there are new trends in the world of beauty, especially Korean inspired, namely tone up cream/ “instant white cream”. The instant white cream is the latest innovation that combines skincare and makeup base that has the instantaneous effect of brightening […]

the 11.11 shopping festival-624

The 11.11 Shopping Festival – Survey Report

by on November 16, 2018

Welcoming National Online Shopping Day (or commonly called “Harbolnas”) in Indonesia and Singles Day in the world is an event awaited by many people and e-commerce players. A month before Harbolnas, precisely on November 11 (“11.11”), several e-commerce and marketplaces are competing to provide the best offers in the form of free shipping promos, cashback […]