Makeup is a mandatory and unseparated daily necessity that cannot be separated from women’s lives. Along with the evolving makeup trends, beauty brands are competing in innovating their products. In addition, more beauty brands have emerged to answer consumers’ wants and needs for makeup product trends. To understand this condition, JAKPAT creates a survey towards […]
National TV programs are not the only shows for Indonesians. The raise of Youtube and streaming platforms such as Netflix, HooQ, Iflix, and Viu is giving a lot more choices for Indonesians. In this survey, Jakpat wants to explain Indonesians’ preferences towards National TV as well as digital content. For more detailed data, please […]
In this era, plastic waste is a serious problem for the environment. Researchers estimate that more than 8.3 billion tons of plastic have been produced since the early 1950s. About 60% of them have ended up in either a landfill or the natural environment. On the other hand, humans are hardly separated from plastic using. […]
Product packaging has an important role for brands. Its function it’s not only as a “package” but also as a branding tool to shape consumers’ perceptions towards the brands. On the other hand, packaging could be a signature for brands to differentiate themselves from others. The aim is to attract consumers which leads them to […]
JAKARTA X BEAUTY 2019 is an annual event for beauty enthusiasts, which is held by a well-known beauty media in Indonesia named Female Daily. In line with the beauty trend popularity and its improvement, this event is quite viral among beauty enthusiasts. This event invited several beauty influencers and advisors, as well as many well-known cosmetic brands. […]
Skincare industry is rapidly growing, indicating that the industry has generated an enormous target market. Furthermore, it causes the continual release of the new products in the market. The presence of various skincare products make consumers have numerous preferences on them and it can have an impact on their loyalty to a product. Therefore it […]
Since last year,t the number of e-commerce or online shopping platforms visitors have grown, and created a competitive market for those platforms. The big 5 players are Tokopedia, Bukalapak, Lazada, Shopee, and Blibli. JAKPAT tried to capture the online shoppers or consumers insight about online shopping platforms along the 1st semester of 2019, which includes […]
Most products have expired date, but in makeup products they also have a symbol what so called as PAO or Period After Opening which indicates how long you should stop using the product since the first day you opened the packaging. People might notice the expired date written on makeup products packaging, but they might not […]
The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the fourth week of June 2019, the issue of the political topic surrounding the Indonesian election was a major concern of Indonesian internet users. Meanwhile, Korean culture also seems increasingly popular in Indonesia, some Korean content was quite […]
TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy There are total 35 advertisement involved in this survey. Ranging […]