Category: Marketing

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JAKPAT Trend Track #10 ( 3rd Week of Ramadan 2019) – Survey Report

by on May 31, 2019

The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019. Some events related to the Indonesian presidential election, such as protests at Bawaslu (May 21-23 2019), KPU’s decision, became a major topic on the internet platform in the third week of […]

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JAKPAT TVC Review Ramadhan 2019 Edition: Instant Noodle

by on May 28, 2019

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy For the INSTANT NOODLE category, JAKPAT involves 3 ads from Indomie, Mie Sedaap, and Supermi.  For more detailed […]

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JAKPAT TVC Review Ramadhan 2019 Edition: Hijab Shampoo

by on May 23, 2019

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy For the HIJAB SHAMPOO category, JAKPAT involves 5 ads from Rejoice, Sariayu Hijab, Emeron Hijab, Sunsilk Hijab, […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – Nugget (frozen food)

by on May 6, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping nugget (frozen food) brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some nugget brands appear in our findings, namely Fiesta, So Good, So Nice, Champ, etc JAKPAT also […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – RTD Coffee

by on May 6, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping Ready-to-Drink (RTD) coffee brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some RTD Coffee brands appear in our findings, namely Nescafe, Luwak White Coffee, Good Day, Giolda, Kopiko, […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – Cookies

by on May 5, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping cookies brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some cookies brands appear in our findings, namely Oreo, Good Time, Roma Kelapa, etc JAKPAT also conducted Brand Health […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – RTD Juice

by on May 5, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping Ready-to-Drink (RTD) juice brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some RTD Juice brands appear in our findings, namely Floridina, Buavita, Minute Maid, Nutrisari, etc JAKPAT also […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – Digital Money

by on May 5, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping digital money platforms conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some digital money platforms appear in our findings, namely Go-Pay, Link Aja, OVO, Dana, Paytren, Payfazz, etc JAKPAT […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – Instant Noodle

by on May 4, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping instant noodle brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some instant noodle brands appear in our findings, namely Indomie, Mie Sedaap, Supermi, Sarimi, Mie Gaga, Samyang, etc. […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – Chips

by on May 2, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping chips (snacks) brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some chips (snacks) brands appear in our findings, namely Chitato, Lays, Prigles, Qtela, Happy Tos, Potabee, etc. JAKPAT […]