Category: Personal

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JAKPAT TVC Review – Ramadhan 2019 Special Report

by on July 4, 2019

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy There are total 35 advertisement involved in this survey. Ranging […]

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Sending Parcels Habit on Eid 2019 – JAKPAT Ramadhan Special Report

by on July 2, 2019

Parcels exchanging is a common thing in Indonesia, especially at Eid al-Fitr. It symbolizes to share happiness and to tighten up the relation towards each others. This tradition will continue to run, especially the tradition of the sending-receiving parcel for special occasions. JAKPAT conducted surveys on the habit of giving parcel during Eid 2019.  For more detailed […]

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What’s Your Holiday Allowance (THR) for? – JAKPAT Special Report

by on June 27, 2019

Lebaran, also known as Eid al-Fitr or Idul Fitri has become a long-awaited moment for many Indonesian people. One of the interesting traditions about Lebaran is about Tunjangan Hari Raya (THR).  THR is the yearly labor allowance given by the company to its employees in the month of Eid. Not only companies that give THR to employees, […]

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JAKPAT Trend Track #8 ( 1st Week of Ramadan 2019) – Survey Report

by on May 16, 2019

The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019. This first week of 2019 Ramadan shows that national tv is no longer the main media that is accessed during suhoor and fast-breaking, Youtube offers a variety of alternative content. In […]

INDONESIA ECOMMERCE TREND 2018 (15)

JAKPAT Brand Health Tracking (Q1 of 2019) – RTD Juice

by on May 5, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping Ready-to-Drink (RTD) juice brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some RTD Juice brands appear in our findings, namely Floridina, Buavita, Minute Maid, Nutrisari, etc JAKPAT also […]

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JAKPAT Trend Track #7 2019 – Survey Report

by on May 3, 2019

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis.  In the second week of April 2019, the Indonesian elections held on April 17th, 2019 became the main topic in almost all media, both conventional media such as national TV and internet-based media, such as social media and […]

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JAKPAT Trend Track #6 2019 – Survey Report

by on April 19, 2019

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the fourth week of March 2019, the Jakarta MRT topic is widely discussed on several internet-based media platforms, such as social media, Youtube, and online news. It even slightly defeated the topic of the Indonesian general election which […]

INDONESIA ECOMMERCE TREND 2018 (3)

Indonesia Social Media Trend 2nd Semester of 2018 – JAKPAT Survey Report

by on March 1, 2019

In the second quarter of the year 2018, Facebook and Instagram still remain the most used social media brand in Indonesia. At first, Instagram is the social media for entertainment purpose and Facebook for seeking information. But Instagram as of now has more varied content for both entertainment and informative content. Instagram has become more […]

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JAKPAT Trend Track #1 2019 – Survey Report

by on February 4, 2019

The Trend Track, biweekly media monitoring by JAKPAT returns again in 2019, presenting data on trends that occur on several media platforms in 2 weeks. In the first edition of 2019, JAKPAT found that the issue of Indonesia’s presidential election was still a hot topic that dominated on several platforms, besides that cases of online […]

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The Influence of Peer on Indonesian Presidential Election 2019 – Survey Report

by on January 15, 2019

Indonesia presidential elections next year has already gained public attention. As the campaign period is starting, people begin to create public discourse about the event. In the discussion, people may express their opinion, show their preference, etc that somehow may be able to influence their peers’ preference. This survey is aimed to describe peer influence […]