The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019. This first week of 2019 Ramadan shows that national tv is no longer the main media that is accessed during suhoor and fast-breaking, Youtube offers a variety of alternative content. In […]
Brand Health Tracking is a study conducted by JAKPAT for mapping Ready-to-Drink (RTD) juice brand conditions in the Indonesian market with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some RTD Juice brands appear in our findings, namely Floridina, Buavita, Minute Maid, Nutrisari, etc JAKPAT also […]
The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the second week of April 2019, the Indonesian elections held on April 17th, 2019 became the main topic in almost all media, both conventional media such as national TV and internet-based media, such as social media and […]
The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the fourth week of March 2019, the Jakarta MRT topic is widely discussed on several internet-based media platforms, such as social media, Youtube, and online news. It even slightly defeated the topic of the Indonesian general election which […]
In the second quarter of the year 2018, Facebook and Instagram still remain the most used social media brand in Indonesia. At first, Instagram is the social media for entertainment purpose and Facebook for seeking information. But Instagram as of now has more varied content for both entertainment and informative content. Instagram has become more […]
The Trend Track, biweekly media monitoring by JAKPAT returns again in 2019, presenting data on trends that occur on several media platforms in 2 weeks. In the first edition of 2019, JAKPAT found that the issue of Indonesia’s presidential election was still a hot topic that dominated on several platforms, besides that cases of online […]
Indonesia presidential elections next year has already gained public attention. As the campaign period is starting, people begin to create public discourse about the event. In the discussion, people may express their opinion, show their preference, etc that somehow may be able to influence their peers’ preference. This survey is aimed to describe peer influence […]
There are numerous brands of shampoo available in the market right now. Each brand has several variations to meet the need of customers in term of hair problem or as simple as their favorite fragrances. In 2017, top 3 shampoo brands in Indonesia are Clear, Pantene, and Sunsilk (Ishida, 2017). The research conducted by JAKPAT […]
Having a healthy and bright skin is an indicator of the beauty of many people. Lately, there are new trends in the world of beauty, especially Korean inspired, namely tone up cream/ “instant white cream”. The instant white cream is the latest innovation that combines skincare and makeup base that has the instantaneous effect of brightening […]
Millennials right now are in the age range where a person usually get married at, which is around 22 to 37 years old. But millennials tend to be different from the older generations. Based on Susenas data year 1995 to 2016, the trend of the first marriage age is increasing. Millennials tend to delay marriage […]