There are numerous brands of shampoo available in the market right now. Each brand has several variations to meet the need of customers in term of hair problem or as simple as their favorite fragrances. In 2017, top 3 shampoo brands in Indonesia are Clear, Pantene, and Sunsilk (Ishida, 2017). The research conducted by JAKPAT […]
Having a healthy and bright skin is an indicator of the beauty of many people. Lately, there are new trends in the world of beauty, especially Korean inspired, namely tone up cream/ “instant white cream”. The instant white cream is the latest innovation that combines skincare and makeup base that has the instantaneous effect of brightening […]
Millennials right now are in the age range where a person usually get married at, which is around 22 to 37 years old. But millennials tend to be different from the older generations. Based on Susenas data year 1995 to 2016, the trend of the first marriage age is increasing. Millennials tend to delay marriage […]
Motherhood is non-stop decision making and trial error. Starting with the decision about the child’s feeding methods, sleep habits, education, to daily decisions about the child’s discipline and health/safety. According to a survey from US Mott Children’s Hospital at the University of Michigan, six out of ten mothers of children ages 5 and under have […]
Currently, consumers use mobile devices almost in every aspect of their life, hence, mobile devices have been something that consumers keep within arm’s reach at all times. Marketers have been acknowledging this phenomenon, and mobile marketing has emerged as one of the effective channels to communicate and engage with their consumers. This report consists of […]
This survey was meant to find out the meaning of the celebration of Indonesia‘s Independence Day. We wanted to see how enthusiastic the young generations represented by the millennials and generation Z were about symbolic activities or actions to nationalism. Therefore we asked the respondents about things like their preference toward local brands, the language […]
Ramadan is coming and every Muslim are excited to welcome it. The holy month of Ramadan always presents uniqueness that other months do not have. We conduct survey tracking about Ramadan Habit that will be distributed and reported every week. Research Details: 1,416 respondents of JAKPAT Proportionalized by internet population Survey is conducted in 5 hours […]
Have you seen the latest Avengers: Infinity War? It has become one of the most earning movies within only a few weeks since its release. That speaks for how people anticipated the movie so much. We decided to do a survey on how our Indonesian respondents thought about the movie and how they did the ticket […]
The Trend-Track study is initiated to capture current trend that happens on media that is consumed by netizen on biweekly then weekly basis. We have started our first trend track survey in the second week of March 2018, and we are currently publishing our second Trend Track survey report for the fourth week of March 2018. Hopefully, we can continue […]
This survey is the newest updates from previous survey on 2015. We realize that more people easily spending their money for online shopping. In digital age like now, people especially millennials who tech-savvy, they can get items they want or they need. It is not surprising anymore that online shopping could be habits among people. […]