Author: Fauziah Khoiriyani

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The Trend of Beauty Collaboration Product – JAKPAT Survey Report

by on February 22, 2019

To face intense competition in the beauty industry, companies usually create various innovations in various aspects such as products or marketing. One of the marketing innovation strategies run by several companies is co-creation. One form of co-creation that is often used by beauty companies is the collaboration between brands with public figures. Lately, this kind […]

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#BudayaBeberes: How Indonesian Millennial Perceive The Clean-Up-After Yourself Habit – Survey Report

by on February 8, 2019

Recently the social media campaign carried out by KFC Indonesia attracted many netizens’ attention and received various responses. In this campaign, KFC Indonesia promotes the hashtag #budayabeberes on its official Facebook, Instagram, and Twitter accounts with the intention of encouraging customers to clean their own tables after eating (The Jakarta Post, 2019). This clean-up-after-yourself culture is […]

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Indonesian Millennials Investment Trend 2018 -Survey Report

by on January 29, 2019

In 2018, the millennial generation is expected to become a productive age community and has become financially independent. Along with the financial independence that has been achieved, many of them need strategies to manage their personal finances. Investment is one of the way for millennials to manage their finances and at the same time make […]


Traditional Treatment – Survey Report

by on August 27, 2018

The development of the world of modern medicine today is growing very rapidly. Nevertheless, there are still many Indonesian people who believe in traditional treatment. This development trend of traditional treatment seems to be growing rapidly in this country. In Indonesia, there are various types of traditional treatment that can be tried by the community, […]


Offline Media Consumption – Survey Report

by on April 9, 2018

The rise of digital and online media is making it hard for offline media to compete. Ease of access and relatively low cost make online media favored by many people today. But for a developing country like Indonesia where internet penetration is still unevenly, offline media might be a solution to reach a wide range […]

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Survey Segmentation: Body Wash – Survey Report

by on February 21, 2018

Body cleaning activities is a mandatory day-to-day activity especially for those who live in tropical countries. We usually use soap to clean our body and even body scrub to exfoliate our skin. In Indonesia, there are many soap brand that caters different need of Indonesian customer. In this survey, we try to find out what […]

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Survey Segmentation: Soy Sauce – Survey Report

by on February 6, 2018

Not everyone is born to cook, sometimes we need spices, condiment, or sauce to make our food taste good. Originated from China and made from fermented soybeans, soy sauce is one of the condiments that serve to enrich our taste of cuisine. In Indonesia itself there are many types of soy sauce used by households […]

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Segmentation Survey Report : Shampoo

by on January 17, 2018

Doing daily activities especially outdoors makes our hair sometimes limp and smelly. At that time all we want to do is go home then wash our hair and hit the shower. Most people use shampoo to wash their hair to make their hair cleaner and smell good. People also try to find a shampoo which […]

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Survey Segmentation: Chocolate – Survey Report

by on January 9, 2018

When we hear the word chocolate, our minds are fixed on people’s favorite treat. Identical to its diverse benefits as well as its ability to manage emotions, pros cons about the benefits of chocolate is still widely studied by experts until now. Chocolate became very commercially known between the 17th and 19th centuries and since […]