Another specific form of survey that had done with our platform was the one with a very specific segment. In details, the criteria of its target respondent are : Mother segment with age of 25 to 35 years old In range of Social Economic Status (SES) A to B Have infant age of less then one […]
One of our newest product is brand tracking survey. By performing a brand tracking survey, we’re essentially taking the lists of the brand’s vitals by asking : How aware are consumers of a particular brand and whether they are customer of it; What they feel about the brand; what they expect from the one particular brand […]
Concept testing is the process of using quantitative and qualitative methods to evaluate consumer response to a product idea prior to the introduction of a product to the market. In other hand, it can save you a lot of money and time to concept test your idea first before bring it to the world. Basically, concept […]
Best part of survey is that you can -basically- ask your respondents about any aspect of your product, even your business. You can ask them about their opinion related to your product, what they want you to improve in the future or how much your product match their needs so far. In other hand, through […]
If you work in the marketing, advertising or run your own business, you may get use to the concept of Brand attributes and associations. Two of them provide the fabric of loyalty and equity research. In other hand, loyalty and equity itself are largely the result of the associations and attributes of the brand. In […]