As market research will cost some money and time, effective survey is desirable to get optimum result in minimum cost possible. Here are some tips to develop an effective mobile survey: 1. Increase Response Rate High response rate lead to shorter data collection time. To increase response rate, respondents must be screened well thus the survey given […]
Mobile survey as recent breakthrough in the market research industry is still doubted by many surveyors. It is unsurprising since many questions about mobile survey are still left unanswered. One of them is how reliable the result of mobile survey compared to other data capture method? To answer that question, we will compare mobile survey with […]
We all know that one kind of a friend that always complains in social media, or admit it, you have done it maybe once or twice. Under social media anonymity people can freely express their thought. As social media become the most popular option to communicate among millennials, the way of expressing disappointment are also shifting. But […]