Author: Maulida Kusumaningsari

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Almost 50% of respondents don’t know the meaning of PAO (period after opening) symbols on the product – JAKPAT Survey Report

by on July 30, 2019

Most products have expired date, but in makeup products they also have a symbol what so called as PAO or Period After Opening which indicates how long you should stop using the product since the first day you opened the packaging. People might notice the expired date written on makeup products packaging, but they might not […]


Baby Complementary Feeding: Homemade, Instant food, and Biscuits

by on March 20, 2019

Modern moms face a new challenge in motherhood life, which is the social media trend. They could discuss anything about parenting including feeding the baby. The new trend is now not only discussing, but moms post the recipes of baby food to Instagram. This trend could affect how moms give food to their baby, perhaps […]

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2019 Valentine’s Day Celebration in Indonesia – Survey Report

by on March 12, 2019

Valentine’s Day in Indonesia is celebrated but also cursed at the same time as Indonesia is a multicultural country with people from different background and thinking pattern. Some groups may hold a campaign about anti-Valentine’s Day but some other groups make a totally different campaign, for example creating a Valentine’s Day special packaging product. But […]

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Shampoo Consumers Behavior – Survey Report

by on November 28, 2018

There are numerous brands of shampoo available in the market right now. Each brand has several variations to meet the need of customers in term of hair problem or as simple as their favorite fragrances. In 2017, top 3 shampoo brands in Indonesia are Clear, Pantene, and Sunsilk (Ishida, 2017). The research conducted by JAKPAT […]

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Renting Baby Stuff – Survey Report

by on November 8, 2018

Babies and toddlers’ needs become the biggest expenditure of a household (, 2018) but nowadays there is a solution for it, which is baby stuff rentals which allow parents to save some money but still can fulfill their kids’ needs. It can also help some parents to fulfill temporary needs for example for a traveling […]

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How Indonesian Millennials Perceive Marriage – Survey Report

by on October 24, 2018

Millennials right now are in the age range where a person usually get married at, which is around 22 to 37 years old. But millennials tend to be different from the older generations. Based on Susenas data year 1995 to 2016, the trend of the first marriage age is increasing. Millennials tend to delay marriage […]