Author: JakPat

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JAKPAT Trend Track #11 – Ramadhan 2019 Special Edition

by on June 24, 2019

The 11th track trend will present media monitoring carried out by JAKPAT during Ramadhan 2019, from the first week to the fourth week. This report covers topics on social media and Youtube, as well as Indonesian TV shows. In addition, we also capture the trend of new platforms, such as podcasts and video streaming.  For […]

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Indonesian Eid Exodus ‘Mudik’ 2019 – JAKPAT Special Report

by on June 21, 2019

‘Mudik’ is an annual tradition to going back to the hometown to celebrate Eid with family. This year,  in 2019, mudik can be slightly different due to the new trans-Java network of toll road and the new airfare policy which considered to make ticket price more expensive. JAKPAT conducted survey  about the experience of Indonesian eid […]

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JAKPAT Trend Track #10 ( 3rd Week of Ramadan 2019) – Survey Report

by on May 31, 2019

The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019. Some events related to the Indonesian presidential election, such as protests at Bawaslu (May 21-23 2019), KPU’s decision, became a major topic on the internet platform in the third week of […]

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JAKPAT Trend Track #9 ( 2nd Week of Ramadan 2019) – Survey Report

by on May 24, 2019

The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019. Road crimes during the month of Ramadan such as robbery and assault stole the attention of social media users in the second week of Ramadan 2019. In addition, religious content and […]

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JAKPAT TVC Review Ramadhan 2019 Edition: Hijab Shampoo

by on May 23, 2019

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy For the HIJAB SHAMPOO category, JAKPAT involves 5 ads from Rejoice, Sariayu Hijab, Emeron Hijab, Sunsilk Hijab, […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – Instant Noodle

by on May 20, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping instant noodle brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some instant noodle brands appear in our findings, namely Indomie, Mie Sedaap, Supermi, Sarimi, Mie Gaga, Samyang, etc. […]

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JAKPAT Trend Track #8 ( 1st Week of Ramadan 2019) – Survey Report

by on May 16, 2019

The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019. This first week of 2019 Ramadan shows that national tv is no longer the main media that is accessed during suhoor and fast-breaking, Youtube offers a variety of alternative content. In […]

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JAKPAT Trend Track #7 2019 – Survey Report

by on May 3, 2019

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis.  In the second week of April 2019, the Indonesian elections held on April 17th, 2019 became the main topic in almost all media, both conventional media such as national TV and internet-based media, such as social media and […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – RTD Tea

by on April 29, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping ready-to-drink (RTD) tea brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some Indonesian RTD tea brands appear in our findings, namely Teh Botol Sosro, Teh Gelas, Teh Pucuk […]

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JAKPAT Trend Track #6 2019 – Survey Report

by on April 19, 2019

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the fourth week of March 2019, the Jakarta MRT topic is widely discussed on several internet-based media platforms, such as social media, Youtube, and online news. It even slightly defeated the topic of the Indonesian general election which […]