Author: JakPat

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JAKPAT ADS REVIEW 2018: Instant Noodle (Cup) – Survey Report

by on January 29, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For instant noodle (cup)  product category, JAKPAT involved 3 advertisements from Pop Mie, Mie Sedaap Cup, Mie Gelas.  These brands have been chosen based […]

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JAKPAT ADS REVIEW 2018: Instant Noodle ( Bag) – Survey Report

by on January 29, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For instant noodle (bag) product category, JAKPAT involved 3 advertisements from Indomie, Mie Sedaap, and Sarimi. These brands have been chosen based on TOP BRAND […]

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JAKPAT ADS REVIEW 2018: Cosmetics – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For cosmetics product category, JAKPAT involved 3 advertisements from Maybelline, Pixy, Wardah. These brands have been chosen based on TOP BRAND 2018 * *http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2018_fase_1 For […]

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JAKPAT ADS REVIEW 2018: Isotonic Drink – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For isotonic drink, JAKPAT involved 3 advertisements from Pocari Sweat, Fatigon Hydro Coco, Mizone. These brands have been chosen based on TOP BRAND […]

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JAKPAT ADS REVIEW 2018: RTD Coffee – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For RTD Coffee, JAKPAT involved 3 advertisements from Good Day, Nescafe, and Luwak White Coffee. These brands have been chosen based on TOP […]

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JAKPAT ADS REVIEW 2018: Fruit Juice – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For RTD fruit juice,  JAKPAT involved 3 advertisements from Buavita, Floridina, and Minute Maid Pulpy Orange. These brands have been chosen based on […]

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JAKPAT ADS REVIEW 2018: RTD Tea – Survey Report

by on January 16, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For Ready-to-Drink (RTD) Tea category, JAKPAT involved 3 advertisements from Teh Pucuk Harum, Teh Botol Sosro, and Nu Green Tea. These brands […]

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JAKPAT ADS REVIEW 2018: Mineral Water – Survey Report

by on January 14, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For mineral water category, JAKPAT involved 3 advertisements from Aqua, Le Minerale, and Ades. These brands have been chosen based […]

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TrendTrack JAKPAT #16 – Weekly Media Monitoring Report – W2 November 2018

by on November 30, 2018

The accident of Lion Air JT610 attracted around 40% of respondents on various platforms. In addition, issues surrounding the 2019 Indonesian presidential election still dominate social media during the second week of November 2018. Research details: 1,322 respondents involved Proportioned by internet population Data collecting was done on November 8th – 17th, 2018 The survey […]

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TrendTrack JAKPAT #15 – Weekly Media Monitoring Report – W4 October 2018

by on November 14, 2018

In the fourth week of October 2018, several new topics emerged such as the burning of the Tauhid flag, the accident of Lion air, and Karna Su Sayang. Meanwhile, there were also topics that had previously emerged and were still being discussed as issues related to the 2019 Indonesian Presidential election and the disaster in […]