Author: JakPat

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JAKPAT ADS REVIEW 2018: RTD Coffee – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For RTD Coffee, JAKPAT involved 3 advertisements from Good Day, Nescafe, and Luwak White Coffee. These brands have been chosen based on TOP […]

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JAKPAT ADS REVIEW 2018: Fruit Juice – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For RTD fruit juice,  JAKPAT involved 3 advertisements from Buavita, Floridina, and Minute Maid Pulpy Orange. These brands have been chosen based on […]

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JAKPAT ADS REVIEW 2018: RTD Tea – Survey Report

by on January 16, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For Ready-to-Drink (RTD) Tea category, JAKPAT involved 3 advertisements from Teh Pucuk Harum, Teh Botol Sosro, and Nu Green Tea. These brands […]

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JAKPAT ADS REVIEW 2018: Mineral Water – Survey Report

by on January 14, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For mineral water category, JAKPAT involved 3 advertisements from Aqua, Le Minerale, and Ades. These brands have been chosen based […]

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TrendTrack JAKPAT #16 – Weekly Media Monitoring Report – W2 November 2018

by on November 30, 2018

The accident of Lion Air JT610 attracted around 40% of respondents on various platforms. In addition, issues surrounding the 2019 Indonesian presidential election still dominate social media during the second week of November 2018. Research details: 1,322 respondents involved Proportioned by internet population Data collecting was done on November 8th – 17th, 2018 The survey […]

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TrendTrack JAKPAT #15 – Weekly Media Monitoring Report – W4 October 2018

by on November 14, 2018

In the fourth week of October 2018, several new topics emerged such as the burning of the Tauhid flag, the accident of Lion air, and Karna Su Sayang. Meanwhile, there were also topics that had previously emerged and were still being discussed as issues related to the 2019 Indonesian Presidential election and the disaster in […]

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TrendTrack JAKPAT #14 – Weekly Media Monitoring Report – W2 October 2018

by on October 30, 2018

Fake news ahead 2019 Indonesian Presidential Election had been a major concern on several platforms, such as social media, YouTube, and online news in the second week of October 2018. Besides, some topics came up during this week, such as UFC feud-Khabib VS Connor, 2018 Asian Para Games, etc. Research Details: 1,510 respondents of JAKPAT […]

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TrendTrack JAKPAT #13 – Weekly Media Monitoring Report – W4 September 2018

by on October 15, 2018

In the fourth week of September 2018, the issue of the 2019 presidential election was slightly displaced by the earthquake and tsunami in Palu-Donggala. The disaster was a major concern of respondents on several platforms, both social media, Youtube and online news. Research Details: 1,509 respondents of JAKPAT Proportioned by internet population The survey is […]

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TrendTrack JAKPAT #12 – Weekly Media Monitoring Report – W2 September 2018

by on October 3, 2018

2019 Indonesia presidential election has been dominating topic on several platforms, such as social media, YouTube, and online news.  In addition, several issues appeared in the top discussion on several platforms in the second week of September 2018, including Reza Arap on YouTube, 2018 Asian Games, #CrazyRichSurabaya as one of the jokes from the euphoria […]

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TrendTrack JAKPAT #11 – Weekly Media Monitoring Report |W4 August 2018

by on September 20, 2018

Indonesian people are very enthusiastic about the 2018 Asian Games. In the fourth week of August 2018, Asian Games became a trending topic on the various media platforms. We know that consumers now have so many ways to access information that matters to them, hence, they are very active across media platforms. What media do […]