Author: JakPat

Instant Noodle 624x244

JAKPAT Brand Health Tracking (Q1 of 2019) – Instant Noodle

by on May 4, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping instant noodle brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some instant noodle brands appear in our findings, namely Indomie, Mie Sedaap, Supermi, Sarimi, Mie Gaga, Samyang, etc. […]

TrendTrack-7 624

JAKPAT Trend Track #7 2019 – Survey Report

by on May 3, 2019

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis.  In the second week of April 2019, the Indonesian elections held on April 17th, 2019 became the main topic in almost all media, both conventional media such as national TV and internet-based media, such as social media and […]

2. BHT19 RTD Tea 624x244

JAKPAT Brand Health Tracking (Q1 of 2019) – RTD Tea

by on April 29, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping ready-to-drink (RTD) tea brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some Indonesian RTD tea brands appear in our findings, namely Teh Botol Sosro, Teh Gelas, Teh Pucuk […]

TrendTrack-6-624

JAKPAT Trend Track #6 2019 – Survey Report

by on April 19, 2019

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the fourth week of March 2019, the Jakarta MRT topic is widely discussed on several internet-based media platforms, such as social media, Youtube, and online news. It even slightly defeated the topic of the Indonesian general election which […]

e-commerce-2018-v1-624

Indonesia E-commerce Trend 2018 – JAKPAT Survey Report

by on April 11, 2019

E-commerce competition is increasing in Indonesia, both for the players and the service and products as well. Indonesians are very welcome with this. Indonesian people enthusiasm urges e-commerce players in Indonesia make a more significant consumer reach, and occasional promotion or event to gain awareness and engagement. JAKPAT conducted a survey of trends in e-commerce […]

bank category-624

JAKPAT ADS REVIEW 2018: Bank – Survey Report

by on April 5, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For bank category, JAKPAT involved 3 advertisements from BCA, BRI, and Mandiri. These brands have been chosen based on TOP BRAND 2018 * *http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2018_fase_1 For […]

TrendTrack-5-624

JAKPAT Trend Track #5 2019 – Survey Report

by on April 4, 2019

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the second week of March 2019, aside from being preoccupied with the topic of elections on April 17, this week the attention of social media users, Youtube viewers, and online media readers were focused on the marriage of […]

TrendTrack-4-624 (1)

JAKPAT Trend-Track #4 2019 – Survey Report

by on March 22, 2019

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. The topics related to the second round presidential debate are very popular on the internet (Youtube, social media, and online news). In addition, the South Korean drama series this week managed to outperform the popularity of the American series […]

TrendTrack-3-624

JAKPAT Trend Track #3 2019 – Survey Report

by on March 13, 2019

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the second week of February 2019, several topics are equally popular in online platforms, both on Youtube social media and online news. The most popular is the angry ticketed motorcyclist, Adi Saputra who destroyed his motorcycle after being ticketed […]

Indonesian Social Media Trend - 624

Indonesia Social Media Trend 2nd Semester of 2018 – JAKPAT Survey Report

by on March 1, 2019

In the second quarter of the year 2018, Facebook and Instagram still remain the most used social media brand in Indonesia. At first, Instagram is the social media for entertainment purpose and Facebook for seeking information. But Instagram as of now has more varied content for both entertainment and informative content. Instagram has become more […]