Author: Syaifa Tania

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Travel Abroad Series: Transportation – Survey Report

by on May 8, 2017

The trend of traveling seems to be very much higher than previous year. As much as the availability of more affordable transportation method to carry tourist, going abroad seems to be easier and more common than before. We conduct a survey about how our respondents prefer their transportation method on their last trip abroad. According […]

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The Selfie Habit – Survey Report

by on April 17, 2017

People selfie for many different reasons. For some people, selfie may be considered as a form of personal documentation, while for some others it becomes a way to update their current condition to their peers. Despite whatever the motivation behind why we do selfie, we find interesting habit regarding our respondents’ behavior on doing selfie. […]

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Online Ride Booking Apps Preference – Survey Report

by on April 11, 2017

The rise of online ride booking application has changed the landscape of public transportation industry in Indonesia. Despite all the controversies about online taxi, we must acknowledge that several online ride booking apps such as GO-JEK, Uber, and Grab are gaining their popularity. We conduct a survey in five big cities such as Jakarta, Bandung, […]

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SPA/Fast Fashion Brand Consumption – Survey Report

by on April 10, 2017

The term SPA or also known as fast fashion brand may not familiar for most of us. However, the brand that is categorized as SPA/fast fashion may be quite familiar. Most of us may know several brands such as ZARA, H&M, Cotton On, Uniqlo, GAP, and so on. Those brands are categorized as SPA/fast fashion. […]

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Shower Equipment Product: Photo Observation Study

by on March 29, 2017

Observation has been becoming an important tool for research to empirically understand the studied object. To conduct an observation study, we use our new action question type that enable respondent conduct certain action such as taking photo. By seeing their taken photo, we can empirically see several aspects such as respondent preference, habit, profile, etc. […]

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BlackBerry Messenger Access Habit – Survey Report

by on February 10, 2017

BlackBerry Messenger (BBM) maybe a pioneer in the instant messenger apps installed on the mobile device. Before Android OS gain its popularity in recent decade, BlackBerry popularizes the mobile data based chatting application among smartphone user. However, BBM seems to face a rough challenge from other new comer instant messenger app such as WhatsApp and […]

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Airbnb Experience – Survey Report

by on February 8, 2017

The trend of accommodation network orchestrator start-up business seems to be rising in the recent years. The need of staying in a comfortable yet reasonable price accommodation is believed as the key of the business. Hence, the rising trend of travelling habit among people, especially millennials makes the accommodation network orchestrator play a significant role […]

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Instant Food Consumption Pattern – Survey Report

by on January 11, 2017

There is always a period of time when we are starving, but we get too tired or too lazy to cook. At this moment, for most people instant food is considered as their savior of the day. Without putting too much effort to cook something in the kitchen, all we have to do is just […]

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Occupational Based Grocery Shopping Habit – Survey Report

by on January 6, 2017

As part of our daily lives, grocery shopping can mean the same thing for anyone, but it may be practiced differently. Different occupation of respondents may have different habit when they conduct grocery shopping. In this survey, we categorize our respondent into three categories such as mother, single employee, and student. Our basic premise is […]