Author: Syaifa Tania

Online vs Offline Shopping-624

Do Our Customers Tend to be Impulsive in Buying Product? – Survey Report

by on March 21, 2018

Shopping experience has been forever changed since the beginning of online commercial activities; like the online shop or e-commerce for instance. Today, people can easily shop anything from the small to the gigantic stuff by clicking, and their order will be delivered at home. However, it doesn’t mean that the offline buying behavior will come […]

Prepaid Mobile Credit Reloading Habit-624

Prepaid Mobile Credit Top Up: Buying Online and Offline – Survey Report

by on February 27, 2018

In today communication, we may not be able to get away from our smartphone. Most of our activities are conducted using a smartphone; such as texting, making a phone call, instant messaging, access social media, access browser, reading news, even working with simple office software. From the business need to leisure, it seems like the […]

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Gong Xi Fa Cai: Tradition on Chinese New Year – Survey Report

by on February 20, 2018

Chinese New Year (CNY) is an important celebration that marking the turn of the traditional lunisolar Chinese calendar. In some region, CNY is known as well as the Spring Festival, Lunar New Year, or Imlek. Traditionally, CNY celebration is conducted in a quite long process and involves many activities, myths, and belief. For example, people […]

Meals Ready to Eat (MRE)-624-revisi

Meals Ready to Eat (MRE) – Survey Report

by on February 9, 2018

In the recent years, our food and beverage industry has been increasing exponentially. Numbers of new products are launched and available in the marketplace. One of the new launch product is the meals ready to eat (MRE). MRE itself is referred to the type of food that consists of some cooked dishes. All customer have […]

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Cashless Payment: Extended Usage of Go-Pay and OVO – Survey Report

by on January 29, 2018

The effort of encouraging cashless payment has been announced for recent years. In order to encourage this discourse, numbers of a digital wallet, or also known as electronic money is made by the bank and another non-banking provider. According to our data, some popularly owned electronic money product among our respondents are Go-Pay, e-Money, and […]

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Online Job Search: Usage of Career Center Website – Survey Report

by on January 22, 2018

Finding a job is a challenging task that is faced by most today’s youth. As Indonesia is having a demographic bonus, which leads the big number of youth, the challenge of getting a job is just in front of us. The big number of youth and the limited job opportunity in the industry makes job […]

Segmentation Survey Ice Cream-624

Segmentation Survey Report: Ice Cream Consumer

by on January 12, 2018

As a popular dessert around the globe, it is almost impossible to find people who do not like to consume ice cream. Ice cream has been a popular dessert for most people around the world. From the modern globally distributed ice cream brand to the traditional or local ice cream vendor tend to grab the […]

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Segmentation Survey Report: Instant Food Seasoning

by on January 11, 2018

For some people, instant food seasoning may be a lifesaver. For people who do not have wealthy time to be in the kitchen, who cannot cook, or as simple as people who chase for practical/easy/simplicity in cooking, using instant food seasoning maybe helpful. We conduct a segmentation survey of our respondents in nationwide to understand […]

Usage of Go-Pay Balance-624

Go-Pay Balance Usage – Survey Report

by on January 5, 2018

Since it is firstly introduced, Go-Pay has been warmly welcomed by most Go-Jek customer. This digital wallet is considered as very useful to support customer on using Go-Jek services. Moreover, Go-Jek also boost its digital environment with several features such as Go-Points, cheaper tarif, cash withdrawal, and number of supportive features for their customer who […]