Author: Syaifa Tania

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The Influence of Peer on Indonesian Presidential Election 2019 – Survey Report

by on January 15, 2019

Indonesia presidential elections next year has already gained public attention. As the campaign period is starting, people begin to create public discourse about the event. In the discussion, people may express their opinion, show their preference, etc that somehow may be able to influence their peers’ preference. This survey is aimed to describe peer influence […]

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Digital Wallet Promotional Program – Survey Report

by on December 14, 2018

In recent months, financial technology (fintech) business seems to be aggressively conducting numerous promotional programs that attract mass attention. From giving the free gift, cash back, to huge discount; all these fintech promotional programs successfully lead audience interest in using its services. This survey is aimed to capture respondents perception about fintech promotional program. We […]

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Moms Perception Towards Sweetened Condensed Milk – Survey Report

by on September 27, 2018

Recently, Indonesia National Agency of Drug and Food Control (BPOM) and Ministry of Health Republic Indonesia announced that the sweetened condensed milk (susu kental manis, herein after referred to SKM) is not categorized as milk product, as it contains much higher amount of sugar and calories instead of the protein. This condition led to controversy […]

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Skin Care Product: The Trend and Usage Experience

by on September 17, 2018

The trend of the beauty industry is not stopped only by the rising trend of wearing good makeup. The concerns of having a healthy, flawless, and beautiful skin are gaining public interest recently and attracts the consumer to try using skin care products. Understanding this trend, we would like to discover respondents experience in using […]

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Makeup Trend 2018: Which Do You Prefer?

by on August 6, 2018

Makeup has been an essential daily kit for most women. Today, as the trend of wearing makeup is significantly rising compared to decades ago, numbers of beauty brands are launching many inventions of their products. Hence, not only legendary beauty brands are creating product innovation, numbers of new makeup brands are also emerging. Understanding this […]

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Do Our Customers Tend to be Impulsive in Buying Product? – Survey Report

by on March 21, 2018

Shopping experience has been forever changed since the beginning of online commercial activities; like the online shop or e-commerce for instance. Today, people can easily shop anything from the small to the gigantic stuff by clicking, and their order will be delivered at home. However, it doesn’t mean that the offline buying behavior will come […]

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Prepaid Mobile Credit Top Up: Buying Online and Offline – Survey Report

by on February 27, 2018

In today communication, we may not be able to get away from our smartphone. Most of our activities are conducted using a smartphone; such as texting, making a phone call, instant messaging, access social media, access browser, reading news, even working with simple office software. From the business need to leisure, it seems like the […]

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Gong Xi Fa Cai: Tradition on Chinese New Year – Survey Report

by on February 20, 2018

Chinese New Year (CNY) is an important celebration that marking the turn of the traditional lunisolar Chinese calendar. In some region, CNY is known as well as the Spring Festival, Lunar New Year, or Imlek. Traditionally, CNY celebration is conducted in a quite long process and involves many activities, myths, and belief. For example, people […]

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Meals Ready to Eat (MRE) – Survey Report

by on February 9, 2018

In the recent years, our food and beverage industry has been increasing exponentially. Numbers of new products are launched and available in the marketplace. One of the new launch product is the meals ready to eat (MRE). MRE itself is referred to the type of food that consists of some cooked dishes. All customer have […]