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JAKPAT ADS REVIEW 2018: Fruit Juice – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For RTD fruit juice,  JAKPAT involved 3 advertisements from Buavita, Floridina, and Minute Maid Pulpy Orange. These brands have been chosen based on […]

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JAKPAT ADS REVIEW 2018: RTD Tea – Survey Report

by on January 16, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For Ready-to-Drink (RTD) Tea category, JAKPAT involved 3 advertisements from Teh Pucuk Harum, Teh Botol Sosro, and Nu Green Tea. These brands […]

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The Influence of Peer on Indonesian Presidential Election 2019 – Survey Report

by on January 15, 2019

Indonesia presidential elections next year has already gained public attention. As the campaign period is starting, people begin to create public discourse about the event. In the discussion, people may express their opinion, show their preference, etc that somehow may be able to influence their peers’ preference. This survey is aimed to describe peer influence […]

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JAKPAT ADS REVIEW 2018: Mineral Water – Survey Report

by on January 14, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For mineral water category, JAKPAT involved 3 advertisements from Aqua, Le Minerale, and Ades. These brands have been chosen based […]

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Digital Wallet Promotional Program – Survey Report

by on December 14, 2018

In recent months, financial technology (fintech) business seems to be aggressively conducting numerous promotional programs that attract mass attention. From giving the free gift, cash back, to huge discount; all these fintech promotional programs successfully lead audience interest in using its services. This survey is aimed to capture respondents perception about fintech promotional program. We […]

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Healthy Meals among Indonesian Millennial – Survey Report

by on December 4, 2018

The trend to consume healthy meals is increasing in the world community, no exception that the trend will also be occurring in Indonesia ahead. This survey conducted to map the pattern of Indonesia Millennial’s daily meals they consume by the look at their preference through the definition of healthy meals, discover the potency of healthy […]

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TrendTrack JAKPAT #16 – Weekly Media Monitoring Report – W2 November 2018

by on November 30, 2018

The accident of Lion Air JT610 attracted around 40% of respondents on various platforms. In addition, issues surrounding the 2019 Indonesian presidential election still dominate social media during the second week of November 2018. Research details: 1,322 respondents involved Proportioned by internet population Data collecting was done on November 8th – 17th, 2018 The survey […]

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Shampoo Consumers Behavior – Survey Report

by on November 28, 2018

There are numerous brands of shampoo available in the market right now. Each brand has several variations to meet the need of customers in term of hair problem or as simple as their favorite fragrances. In 2017, top 3 shampoo brands in Indonesia are Clear, Pantene, and Sunsilk (Ishida, 2017). The research conducted by JAKPAT […]

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Watch My Ride: Self-Security in Online Ride Hailing – Survey Report

by on November 23, 2018

Recently, there was a case broke out in the media regarding a sexual harassment act conducted by the driver of online ride-hailing towards the customer. Of course, it was not the first time for a crime to have happened in the online ride-hailing service. Back on March 2018, Kumparan.com released a news article that compiles […]

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A New Beauty Trend: Instant White Cream – JAKPAT Free Survey Report

by on November 19, 2018

Having a healthy and bright skin is an indicator of the beauty of many people. Lately, there are new trends in the world of beauty, especially Korean inspired, namely tone up cream/ “instant white cream”. The instant white cream is the latest innovation that combines skincare and makeup base that has the instantaneous effect of brightening […]