As the world increasingly recognizes the contributions of women in life, how women and men view household economics and the division of domestic duties also shifting. More women, especially in Indonesia, have joined the workforce but their role as the central figure in the home hasn’t diminished. In this project, we would like to see […]
The Trend-Track study is initiated to capture current trend that happens on media that is consumed by netizen on biweekly then weekly basis. We have started our first trend track survey in the second week of March 2018, and we are currently publishing our second Trend Track survey report for the fourth week of March 2018. Hopefully, we can continue […]
The rise of digital and online media is making it hard for offline media to compete. Ease of access and relatively low cost make online media favored by many people today. But for a developing country like Indonesia where internet penetration is still unevenly, offline media might be a solution to reach a wide range […]
This survey is the newest updates from previous survey on 2015. We realize that more people easily spending their money for online shopping. In digital age like now, people especially millennials who tech-savvy, they can get items they want or they need. It is not surprising anymore that online shopping could be habits among people. […]
Wattpad is a community for readers and writers where one can discover new user-generated stories, spanning across different genres including classics, general fiction, historical fiction, non-fiction, poetry, spiritual, teen fiction among others.Wattpad is in a form of website and smartphone apps and currently is having more than 2 million writers around the world. In Indonesia, Wattpad […]
People have some habit before they’re going to bed at night. Some of them are attached to their gadget as they cannot sleep before checking their social media or texting with their peers via instant messenger. Some of them need to consume some medicine or supplements. Some of them usually clean their body before they […]
The Trend-Track study is initiated to capture current trend that happens on media that is consumed by netizen on biweekly then weekly basis. We started this Trend-Track study in the second week of March 2018. Hopefully, we can continue to feed you with media trend on more real-time and regular basis. Research method: 2.193 respondents […]
If we were to talk about how a marketer made sure their customers kept coming to buy their products or use their service, one of the most common ways is by rewarding the customers with points. A lot of companies that try to keep their customer’s loyal use the approach of giving reward points to […]
Shopping experience has been forever changed since the beginning of online commercial activities; like the online shop or e-commerce for instance. Today, people can easily shop anything from the small to the gigantic stuff by clicking, and their order will be delivered at home. However, it doesn’t mean that the offline buying behavior will come […]
In these past few years in Indonesia, there are so many outlets that sell drinks with so many innovated variants, whether it is local product or franchise stall. For this survey, we address those drinks as “trendy drinks”. In this survey, we choose 9 trendy drinks to be highlighted, they are: Thai Milk Tea (such […]