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Harbolnas 2015 : Awareness, Recall and Intention of Indonesian Online Shopper – Survey Report

Harbolnas or Hari Belanja Nasional seems to become a annual momentum that both e-commerce/online sellers and online shoppers are looking forward. We covered a survey report last year about Harbolnas 2014 which you can read here. And this year, we are and we will covering another survey report about Harbolnas. Since the momentum seems to be bigger than last year with double of online retailers participated and the bigger the campaign brought by them, we will share two survey reports regarding Harbolnas. The first one will cover the awareness, recall and intention of online shoppers toward Harbolnas, and the second one will cover about their experience after Harbolnas both participating / non participating shopper. In this post we’ll share to you our first survey report. Below is the infographic slides of the survey result and also link to download the XLS report : Slide1 Slide2 Slide3 Slide4 Slide5 Slide6 Slide7 Slide8 Slide9 Slide10 Slide11 You can also download the PPT report here:

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographicsegment preference on each answer.

 You can also download PDF here:


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