Harbolnas – Hari Belanja Online Nasional (National Online Shopping Day) is the largest online shopping event in Indonesia, followed by almost all online retailers. As in previous years, in 2017 JAKPAT conducted a survey of Harbolnas 2017. Slightly different from the previous year, this year’s survey involves only 365 respondents. JAKPAT developed a survey question by adding a screenshot feature on the questionnaire.
Here is the list of insights presented in the full report :
- Awareness of Harbolnas (2016 vs 2017)
- How did you know about Harbolnas 2017?
- Purchases on Harbolnas 2017
- Top Items Purchased on Harbolnas 2017
- Shopping Expenditures
- Payment Method
- Most Recalled Harbolnas 2017 Promotion
- Top Recalled Promotion for Each Sites
- Top 5 E-commerce
- Appendix: Shopper Insight
For more detailed data, please download the PDF file down below.
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