Product packaging has an important role for brands. Its function it’s not only as a “package” but also as a branding tool to shape consumers’ perceptions towards the brands. On the other hand, packaging could be a signature for brands to differentiate themselves from others. The aim is to attract consumers which leads them to buy the products. JAKPAT surveyed 1000+ female respondents and asked them to evaluate the hijab shampoo packaging.
For more detailed data, please download the PDF file down below.