source : http://4.bp.blogspot.com/-mkuiaveg-Hs/UH0PJv5uoOI/AAAAAAAAAcE/uyJY8ynnxJM/s1600/hijab-cantik-dengan-pashmina-chiffon-1.jpg
In this post, we want to share our survey result about Hijab usage trend in Indonesia. As we know Indonesia is one of the biggest moslem country in the world. Therefore hijab fashion is one of the most important fashion industry in the country.
The survey is to investigate the current and the future Hijab users in Indonesia. We surveyed 428 Moslem women in Indonesia over 16-50 age ranges in across all spending level and all location in Indonesia.
From 428 Moslem Woman we asked whether they wore Hijab or not. Result as shown below:
62.62% respondents stated yes they wear Hijab. As much as 12.85% stated that currently they haven’t wear Hijab yet but will certainly use it in the future. While 12.38% stated that they haven’t wear Hijab yet but maybe will in the future. 9.35% stated that sometimes they wear it but sometimes they don’t. 2.8% stated that they will not wear Hijab in the future.
Over 50% percentage is shown in all across age segments even the younger ones. We may conclude that hijab fashion tends to be attached to Moslem Women fashion in Indonesia all across age ranges.
The option “Not yet, but maybe” and “Sometimes” tends to be higher in younger age. And Hijab usage tends to be optimized in 20-25 and 26-29. At this age segment 16-19 will consists of both highschool students and early college students in which in terms of their psychological age they are still on the phase of finding their own identity. But this early age also shows a positive sign, in which 15.71% already sure whether they will wear it in the future. Education about Hijab fashion in early age would be very recommended for players in the industry though the numbers representing the Hijab users are already high.
Source : Ask.fm
Toward respondents that have become Hijab users we also asked for how long do they already wear Hijab. Suprisingly overall result shows most of them have wear hijab in over 5 years include the younger age segment (41.30%). It means that they wear Hijab since age 11-14 years old or at junior highschool and keep using it until now. Then we might conclude that to consider fashion decision at 11-14 age family might be the most important factor.
We then asked toward respondents that stated probably will and maybe will wear Hijab related to the reason why they are wearing it right now. Almost over 90% answered that it’s their own will fulfilling their religion needs. Connecting family and religion, in which usually what broughts religion to someone is mostly their family.
source : wordpress
We asked then to respondents that wear Hijab , probably will and maybe will wear Hijab on will they keep using Hijab in the future? Over 60% are sure they will wear it in the future (includes the one who hasn’t wear it now). So we may conclude that once they wear it, there is very small chance they won’t wear it again.
For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.
Click the icon to download XLS report
If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.
Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc).
If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev - Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.
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