JAJAK PENDAPAT (JAKPAT) had the opportunity to hold a survey regarding the netizen (Internet Citizen) behavior in carrying out online shopping activity.

Over 80% Shop Online

With 13,088 respondents that we collected, initially, we asked if they ever conducted an online-shopping activity or not. To be noticed all JAKPAT respondents are smartphone active users both in Android and IOS platform. Surprisingly, 80.1% respondents stated they had done it. Then for the next question we exclude respondents that stated they never buy anything online.

Things purchased online : Fashion, Gadget, Airline Ticket

1	Fashion	6755	64.43 %
2	Gadget ( handphone, laptop, tablet, dll)	4311	41.12 %
3	Plane tickets	3102	29.59 %
4	Cosmetics	2201	20.99 %
5	Train tickets	1866	17.8 %
6	Game items	1847	17.62 %
7	Books	1791	17.08 %
8	Hotel	1395	13.3 %
9	Household items	1390	13.26 %
10	Discount Voucher/Coupon for Food and Beverages	1321	12.6 %

Sites Ever Used  To Purchase Something Online: Tokobagus, Kaskus, OL Shop Facebook

	Tokobagus (37.28%)
	Kaskus (35.98%)
	OL Shop Facebook (32.77%)
	Lazada (29.16%)
	Berniaga (20.52%)

> 70% Still Use Bank Transfer

In subsequent, we also wondered what kind of payment that they used to do when purchasing on the online shops. The result says that 70.27% respondents still relied on Bank Transfer instead of using another payment method.

1	Bank/ Wire Transfer	7368	70.27 %
2	Cash On Delivery	971	9.26 %
3	Clickpay / KlikBCA	878	8.37 %
4	Kartu Kredit	650	6.2 %
5	Rekber – Rekening Bersama	309	2.95 %

Main Criterias Considered When Shop Online

http://www.ebayenterprise.com/_images/commersations/posts/the_12_joys_of_holiday_shopping_six_fewer_days.jpg

1	Safe transaction and delivery	6711	64.01 %
2	Price low and many discounts	6047	57.67 %
3	Complete detailed on each item displayed	5057	48.23 %
4	Fast costumer service	2797	26.68 %
5	Speed in loading pages	2761	26.33 %
6	Mobile friendly	2717	25.91 %
7	Easy check out and fewer steps to shop	1464	13.96 %
8	Easy to refund	1437	13.71 %

Subscribe to E-Commerce/ Shopping Sites Newsletter? >60% : No

1	No	6452	61.54 %
2	Yes	4034	38.47 %

As we, or some of us, have known that most of online shops can also allow their customers to subscribe newsletter which can be emailed afterwards. Nonetheless, when we asked whether they subscribed to the online shops newsletter or not, more than a half of the respondents (61.54%) revealed they did not subscribe to the newsletter.

Less Than Once A Month (58.66%) vs Minimum Once A Month (22.61%)

1	Less than once a month	6150	58.66 %
2	Minimum once a month	2371	22.61 %
3	2-3 times a month	1047	9.99 %
4	> 3 times a month	918	8.76 %

Last but not least, we also asked about their frequency of doing an online shopping. There were 58.66% respondents who shopped on line less than once a month and 22.61% respondents who shopped once a month as a minimum. The other respondents stated they shop online as frequent as twice a month.

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev - Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.