JAJAK PENDAPAT (JAKPAT) had the opportunity to hold a survey regarding the netizen (Internet Citizen) behavior in carrying out online shopping activity.
Over 80% Shop Online
With 13,088 respondents that we collected, initially, we asked if they ever conducted an online-shopping activity or not. To be noticed all JAKPAT respondents are smartphone active users both in Android and IOS platform. Surprisingly, 80.1% respondents stated they had done it. Then for the next question we exclude respondents that stated they never buy anything online.
Things purchased online : Fashion, Gadget, Airline Ticket
|2||Gadget ( handphone, laptop, tablet, dll)||4311||41.12 %|
|3||Plane tickets||3102||29.59 %|
|5||Train tickets||1866||17.8 %|
|6||Game items||1847||17.62 %|
|9||Household items||1390||13.26 %|
|10||Discount Voucher/Coupon for Food and Beverages||1321||12.6 %|
Sites Ever Used To Purchase Something Online: Tokobagus, Kaskus, OL Shop Facebook
|OL Shop Facebook (32.77%)|
> 70% Still Use Bank Transfer
In subsequent, we also wondered what kind of payment that they used to do when purchasing on the online shops. The result says that 70.27% respondents still relied on Bank Transfer instead of using another payment method.
|1||Bank/ Wire Transfer||7368||70.27 %|
|2||Cash On Delivery||971||9.26 %|
|3||Clickpay / KlikBCA||878||8.37 %|
|4||Kartu Kredit||650||6.2 %|
|5||Rekber – Rekening Bersama||309||2.95 %|
Main Criterias Considered When Shop Online
|1||Safe transaction and delivery||6711||64.01 %|
|2||Price low and many discounts||6047||57.67 %|
|3||Complete detailed on each item displayed||5057||48.23 %|
|4||Fast costumer service||2797||26.68 %|
|5||Speed in loading pages||2761||26.33 %|
|6||Mobile friendly||2717||25.91 %|
|7||Easy check out and fewer steps to shop||1464||13.96 %|
|8||Easy to refund||1437||13.71 %|
Subscribe to E-Commerce/ Shopping Sites Newsletter? >60% : No
As we, or some of us, have known that most of online shops can also allow their customers to subscribe newsletter which can be emailed afterwards. Nonetheless, when we asked whether they subscribed to the online shops newsletter or not, more than a half of the respondents (61.54%) revealed they did not subscribe to the newsletter.
Less Than Once A Month (58.66%) vs Minimum Once A Month (22.61%)
|1||Less than once a month||6150||58.66 %|
|2||Minimum once a month||2371||22.61 %|
|3||2-3 times a month||1047||9.99 %|
|4||> 3 times a month||918||8.76 %|
Last but not least, we also asked about their frequency of doing an online shopping. There were 58.66% respondents who shopped on line less than once a month and 22.61% respondents who shopped once a month as a minimum. The other respondents stated they shop online as frequent as twice a month.
If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.
Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc).
If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev - Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.