INDONESIA ECOMMERCE TREND 2018 (20)

Indonesia Social Media Trend 1st Semester of 2019 – JAKPAT Survey Report

In the first semester of 2019, Facebook, YouTube, and Instagram have considered as the top 3 most used social media. These three social media become the most daily accessed by most of social media users in Indonesia. Furthermore, Facebook is considered as the most informative platform by most of respondents while YouTube as the most entertaining platform.

Moreover, there is special topic provided in this survey in order to complete social media trend survey. The topic is about social media restriction that was occurred in the late May 2019. At that time, Indonesian general election has an effect on social media traffic content; political issues, information related to elections until the hoaxes were fulfilled the timeline. This phenomena made government restrict several social media access. Therefore, many respondents were feeling disturbed and disagree with the decision to restrict by the Government.

JAKPAT conducted a survey of 1,015 respondents to capture the trend of social media usage in Indonesia for the first semester of 2019.

Key areas:

A)  Social Media Accessibility

  • Social Media Usage Funnel
  • Social Media Platform Accessibility
  • Social Media Platform Value

1. Facebook
2. Youtube
3. Instagram
4. Twitter
5. LinkedIn

B) Special Discussion: Social Media Restriction

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 For more detailed data, please download the PDF file down below.

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