TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include:
- Ads awareness
- Purchase Intention
- Overall liking
- Uniqueness
- Believability
For bank category, JAKPAT involved 3 advertisements from BCA, BRI, and Mandiri. These brands have been chosen based on TOP BRAND 2018 *
*http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2018_fase_1
For more detailed data, please download the PDF file down below
or Get A Sales Quote by filling this form or Call to +622745015293
