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JAKPAT ADS REVIEW 2018: Mineral Water – Survey Report

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include:

  • Ads awareness
  • Purchase Intention
  • Overall liking
  • Uniqueness
  • Believability

For mineral water category, JAKPAT involved 3 advertisements from Aqua, Le Minerale, and Ades. These brands have been chosen based on TOP BRAND 2018 *


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For more detailed data, please download the PDF file down below.

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