Brand Health Tracking is a study conducted by JAKPAT for mapping digital money platforms conditions in the Indonesian market with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation
Some digital money platforms appear in our findings, namely Go-Pay, Link Aja, OVO, Dana, Paytren, Payfazz, etc
JAKPAT also conducted Brand Health Tracking (BHT) studies on several other product categories:
1. Ready-to-drink (RTD) Tea
2. Chips
3. Instant noodle
4. Cookies
5. Ready-to-drink (RTD) Juice
6. Crackers
7. RTD Coffee
8. Wafer
etc
For more detailed data, please download the PDF file down below.
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