TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include:
- Ad awareness
- Purchase Intention
- Overall Liking
For the e-commerce category, JAKPAT involves 7 ads from SHOPEE, TOKOPEDIA, LAZADA, BUKALAPAK, SORABEL, BLIBLI, and ZILINGO.
For more detailed data, please download the PDF file down below.
or Get A Sales Quote by filling this form or Call to +622745015293