TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include:
- Ad awareness
- Purchase Intention
- Overall Liking
- Uniqueness
- Believability
- Relevancy
There are total 35 advertisement involved in this survey. Ranging from food/beverage product category till e-commerce category.
For more detailed data, please download the PDF file down below.
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