In the recent years, our food and beverage industry has been increasing exponentially. Numbers of new products are launched and available in the marketplace. One of the new launch product is the meals ready to eat (MRE). MRE itself is referred to the type of food that consists of some cooked dishes. All customer have to do is just to re-heat it, so that it can be consumed. Regarding this issue, we ask our 2.326 respondents in nationwide about their awareness, experience, and interest in consuming MRE product. According to our result, most respondents in this survey are quite aware of the existence of MRE in the marketplace. This finding is in line with their experience on trying MRE product. Meanwhile, for respondents who never try MRE, we ask them whether they would like to try it and their motivation for doing so.
In order to gain a deeper understanding of this issue, please kindly download our free report below. This report consists of several data, such as:
- Awareness&experience on trying MRE
- Popular MRE brand
- Interest in trying MRE
- Motivation of interest on trying MRE
- Method of consuming MRE
For more detailed data, please download the PDF file down below.
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