Smartphone penetration expected to rise and rise in Indonesia. Last year we noted that smartphone penetration in Indonesia reached over 40% and expected to reach 50% in 2015. It means that the use of smartphone users are not just limited in certain segment but getting proportionalize to more and more segments.

As we found also in 39,000 of JAKPAT’S respondents, we have around 1000+ Active Moms Segment joining tha panel pool. Toward these Mobile Mama segment we want to investigate their mobile and online behavior. The survey was sent to 310 Moms segment in JAKPAT.

 

Here’s what the Mobile Mama told us :

1. MOBILE MAMA POST FAMILY PHOTOS EVERYWHERE…

We asked Mobile Mama to select which activity mostly done in each social media, and no.1 activity selected is posting family photos especially in FB, Instagram, and Path but less likely on Twitter. Mobile Mama use twitter more passively to read updates not actively post something on twitter.

Detailed graph below will explain more :

2. MOBILE MAMA ALSO SHOP AT INSTAGRAM..

3. COMMUNICATION APPS USED BY MOBILE MAMA : 

Toward the papa, mama love to use BBM & Whatsapp. Also toward friends and relatives. As to their kids, some mama stated N/A which means their kids might not use communications app yet. But some mama that stated they use the communication apps prefer to use phone call and bbm to connect with their kids. Toward their parents, mama loves to connect via phone call and SMS.

4. WHAT MOBILE MAMA DO ON FACEBOOK : 

We can see here that Mobile Mama is actively engage with their family on FB from posting photos to like and commenting on family posts. Suprisingly 19.32% mobile mama play games on fb and 5% admitted they create an account for their daugther  or son.

5. WHAT MOBILE MAMA SEARCH ON GOOGLE

 

When it comes to search engine, it turns out that Food Recipe comes first followed by health and medicine related info, then latest news.

6. WHAT MOBILE MAMA STREAM ON YOUTUBE

At Youtube, Music Videos and Movie trailer outride Food Recipe at no.1 and no.2 most done activities.

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY:

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 38,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 38,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev - partner@jajakpendapat.net. / +622745015293 / +6285643567492 (WA/SMS)

To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.