The advancement of mobile technology nowadays has enabled people to perform a new way in purchase transaction: mobile payment. However, have Indonesian smartphone users used their gadgets to do mobile payments? Or, are they even aware that their gadgets can be used to do mobile payments? Recently, Jakpat has conducted a mobile payments survey, in order to find out how Indonesian smartphone users think and do about mobile payments. This survey involved 315 Indonesian smartphone users from age 20 until 50. Apparently, most of them (77%) are highly aware that their phone can be used to do mobile payments. However, only more than half (52%) who admitted that they have used their phone to do mobile payments.
When asked about the reason why Indonesian smartphone users use or don’t use their phone to do mobile payments, they got several opinions regarding to their action towards mobile payments. For people who use mobile payments, most of them (82%) stated that they could pay for anything from anywhere. Meanwhile, the less popular reasons are including the amenities they got from mobile payment (36%), the special offer or discount or bonus they could get from mobile payment (21%), and the integrated payment feature served by mobile payment (20%). On the other hand, most of people who don’t use mobile payments admitted that they feel confused or don’t know how to use it (75%). Meanwhile, the very less popular reasons are including the lack of trust toward digital technology (10%) and the experience of being fooled by the mobile payment service (5%).
From the survey, we found that most of Indonesian smartphone users (89%) who have already used mobile payments agreed that mobile payment is way easier and more practical. Concurrently, they usually use mobile payments for mobile banking transaction or money transfer (67%), for paying electronic phone credit (52%), electricity bill (14%), and water bill (5%). It’s undeniably also an advantage from the mobile banking facility that makes mobile payment possible for customers.
In addition to mobile payments habit among Indonesian smartphone users, we also would like to see further regarding to mobile paid applications. Apparently, only 34% of them have bought mobile paid applications. Two top most popular applications are games (31%) and programs (30%). Meanwhile, other less popular applications are including music (13%), e-book (12%), food delivery apps (9%), and fashion items (8%). Though mobile payments feature has already established, apparently it’s still not quite familiar among half of Indonesian smartphone users. However, mobile payment is getting popular. Perhaps in the next few years, it will be the main way Indonesian smartphone users do purchase transaction.
For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.
You can also download PDF here: