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Mobile Web vs. Mobile Apps – Survey Report

With greater accessibility to smartphones, many people nowadays use their mobile devices to look for information while on-the-go. There are two platforms by which people can find information and complete tasks – mobile web and mobile app. Mobile web is essentially similar to the website that could be seen on a desktop computer; the difference is that the mobile website is designed for the smaller handheld display. On the other hand, a mobile application is designed specifically for use on smaller devices such as smartphones and tablets. Unlike mobile web, the mobile app (depending on its function and purpose) does not necessarily need to be connected to the internet.

With more and more information moving online and especially Water trampolines Costco geared towards smartphone users, publishers and companies need to know which platform better serves their purposes. Since Jakpaters are active mobile users, we asked our followers about their preferences for mobile web or mobile app. This survey includes the results from 516 respondents.

 

First, we wanted to get a sense of how familiar our respondents are with smartphones. Many respondents are not new to the smartphone scene. Nearly three-quarters have extensive experience with smartphones and have been using them for more than two years.

1

Mobile App or Mobile Web?

When asked which they prefer more, many respondents (55.04%) say that they use both mobile web and mobile apps equally. Just between the two, respondents are more likely to favor using mobile apps (37.98%) instead of mobile web (6.98%).

2. Mobile app or mobile web

Three of the biggest qualities to consider in terms of using mobile app or mobile web are ease of use, safety and loading speed. We asked respondents who use both platforms equally, and across all three qualities, people say that mobile apps are better.

4

Preference for Mobile App

There are many reasons why mobile apps are rising in popularity in terms of usage. Many respondents (67.35%) say that apps are simpler easier to use.As well, they are more convenient to use (56.12%) and load faster than mobile websites (48.47%). Other reasons are shown in the infographic below.

2

Preference for Mobile Web

Similarly, people have their own reasons for preferring mobile websites. The most cited one is that mobile web is easier to use (47.22%). One valid concern for people too is that accessing mobile web does not require the usage of much memory space (36.11%) whereas accessing mobile apps require saving the app to the phone first. There is also a monetary concern (30.56%) as apps may require a purchase. Other reasons people gave for preferring mobile web can be found in the infographic below.

3

Using Mobile App and Mobile Web for Different Purposes

There are a variety of things that people use their smartphones for. From looking up directions, communicating with friends to shopping for products, these activities can be accomplished through the platforms of mobile website or mobile application.

In most of the categories that we listed, mobile apps were the preferred platform instead of mobile web. Mobile web tends to be used more for reading the news (52.33% vs. 30.23%) and shopping (42.64% vs. 37.21%). The percentage differences for mobile web’s dominance in these two categories, however, are not too varying in comparison to the overwhelming preference for mobile app for certain categories such as games and social networking.

5

And when it comes to making purchases, people’s preferred platform for transactions depends on which overall they prefer. But for those who use both platforms equally, they say that they prefer to make a purchase via mobile app (49.65%) to mobile web (31.69%).

6

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

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