2021 marks the second year Ramadan amidst the pandemic. The government’s regulation is to tighten up the mudik trip to flattening curve case during Eid. Thus, more products and services adjust their advertisements to be related and suitable to the recent situation of Ramadan. JAKPAT conducted research on respondents’ assessment of 20 products and services’ special commercials (TVC) during Ramadan season. The attributes assessed in this research are awareness, purchase intention, overall liking, uniqueness, believability, and relevancy.
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