Purchasing grocery is a routine activity that is being done by everybody. It might involving just purchasing an instant coffee drink or a monthly routine involving the whole family to go to a supermarket and buy all home necessities for a month.
With the boom of e-commerce in retail sector, especially in fashion and mobile devices , some large companies has also seeing opportunities in transforming groceries sector from offline to online commerce. But do Indonesian shopper ready?
JAKPAT has done a survey to investigate the readiness of these grocer-shoppers toward online grocery shopping. Before running the main survey, JAKPAT did a screening survey toward 2205 respondents to get the grocer-shopper segment. At this screening survey, we asked about their grocery shopping activity, frequency, and item purchased. Then the main survey is sent toward respondent that stated to be a regular grocer shopper. This screening survey is done toward respondent within 20-30 age range, male and female, with minimum personal spending USD 101 per month.
Main survey about Online Grocery Shopping then sent toward 600 respondent, and here is the result.
OPTIMIST VS PESSIMIST ?
A significant percentage is agree on some optimist statement toward Online Grocery Shopping :
1. > 56% Agree that having grocery delivered to home will save more time and cost
2. > 51% Agree that Online grocery shopping will help them find product easier and quicker
But then, a higher percentage also tends to agree on some pessimist statement on Online Grocery Shopping :
MOST WANTED FEATURES : CASH ON DELIVERY
HOW DO YOU WANT TO CONNECT TO YOUR GROCER
GROCERY ITEMS DO YOU WISH TO PURCHASE ONLINE IN THE FUTURE?
MOST CONCERNED THING : DELIVERY AND FRESHNESS
|3||Other option||33||5.5 %|
For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.
Click the icon to download XLS report
And if you’d wish to try to send a survey to our respondent, try our FREE TRIAL SURVEY:
If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 38,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 38,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc).
If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev - email@example.com. / +622745015293 / +6285643567492 (WA/SMS)
To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.