Music is the universal language of mankind. American poet, Henry Wadsworth Longfellow once said it in 19th century and apparently he had no idea how right he was. Recent study concluded that music can have similar effect on people from completely different culture. In our daily lives, singing as the closest activity in musical world has been a favourite way for most people to seek their personal fun. Some people who fortunate enough to have beautiful angelic voice even can make a living from singing. The more interesting part of singing is that we can have fun with our friends by visiting karaoke.
As singing has been a fun hobby for almost everyone, we would like to see how Sing! Karaoke by Smule, a mobile application is used among particular segment of Indonesian internet user.
Sing! Karaoke is an application platform created by Smule that provides an opportunity to their user to sing any song in mobile karaoke-like environment. Their user can simply select the song they want to sing, pick out whether they want to sing it alone, join others’ singing, invite other user to sing with them, record their voice, and put voice effect. Apparently, these features are quite attractive to a number of Indonesian internet users who use the application so that they create a community named SmuleNesians.
The most interesting fact regarding the usage of Sing! Karaoke by Smule application is that Indonesia becomes the largest country based on the number of this application’s number of user in global scale. In general, Indonesian Sing! Karaoke by Smule user consider the app as having good quality of service and they are willing to recommend it to their friends.
According to our data, 72% of respondent in this survey are still installing and using Sing! Karaoke by Smule application. We ask them to recall their last time using the application and we find various data distribution of it.
Regarding the average song our respondents sing with the application, 48% of them sing about 2-3 song each time using the application. However, male and female respondents tend to have different preferences about the country of origin of the song they sing. Although our male and female respondents are more likely to sing Indonesian song, but their secondary song preferences are different. Our male respondents are more likely to sing Indonesian, Western, other originis (Mandarin, Bollywood, Dangdut), Japan, K-Pop songs. In other hand, our female respondents in this survey are more likely to sing Indonesian, Western, K-Pop, Japan, and others.
Our respondents in this survey are more likely using the application to sing in the noon and after coming home at night. Apparently, as singing has been closely related to a fun activity, the particular times chosen by our respondents are considered as their leisure moment.
We also ask our respondent who have participated in this survey about their source of information regarding the application. Google Play recommendation seems to be the main source of information for 28% of our respondents in this survey. At the second source of information, their friends become potential influencer for them. Furthermore, these findings then followed by several sources such as shared post in social media, forum review, their housemate, news, and others.
Understanding that friends become one of the potential sources of information to our respondents, we ask if they are willing to recommend the app. Interestingly, 8 out of 10 respondents in this survey are willing to suggest the application to their friends. Sing! Karaoke by Smule application in general is considered as having good service quality and performance.
Sing! Karaoke by Smule application offer two kinds of membership in using the app. The first kind is free membership user which require user to pay nothing, but they should join others’ invitation to sing instead of creating their own singing. The second kind is premium membership user with monthly membership fee with various benefits. Up to right now, only 18% of respondents in this survey has been register themselves as premium member. However, other 30% respondents who are not registered as premium member said that they will upgrade their account to premium. The other 26% of respondent who are not registered as premium member said that they still unsure about upgrading their account. At last, 26% respondents who are not registered as premium member said that they don’t want to upgrade their account.
At last, we ask about when our respondents in this survey will stop using the application. Most respondents in this survey said that they will stop using the application when they get bored with the application. Moreover, our respondent in this survey said that they would stop using the application if there is more fun application available.
For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.
You can also download PDF here: