Online dating apps are so popular right now. Many online dating apps offer some facilities that allow users to meet new people with a particular purpose: romance. One of those famous online dating apps in Indonesia right now is Tinder. How is it popular among Indonesian? How do they use it? Do they really use for romance, or do they have another purpose in using it? Therefore, regarding to this matter, recently Jakpat has conducted a survey in order to see the habit and preference of Indonesian Tinder users. This survey involved 512 respondents from across Indonesia. Those respondents are Tinder users; in which we found out through the preliminary questions in this survey. For the further notes, Jakpat’s respondents in this survey are Indonesian smart-phone users, with a range of age from 16 to 45 year-old.
First of all, we found out that there are three major reasons why Tinder users were downloading the apps in the first place. Apparently, it was out of curiosity (36.99%). Moreover, it was also just for fun (27.40%). Besides, there are also some of our respondents who downloaded Tinder apps just for trying out new apps (17.03%). Furthermore, regarding to their motivation in using Tinder, apparently most of our respondents said that they are looking for some friends (74.17%), while more than half of them said that they use it to fill in the spare time (50.29%). There are also some of our respondents who admitted that they use Tinder for looking for a networking (42.27%) or just looking for fun (34.05%). Based on those four top motivations in using Tinder, apparently it doesn’t have any connection with romance at all. So, where is the romance? We found out that there are only some of our respondents who admitted that they use Tinder for looking for potential partner or significant other (31.70%). Meanwhile, there are some of our respondents who said that they use Tinder for looking for business partner (25.64%) or for observing people (25.05%). These findings indicate that Indonesian Tinder users tend to use this online dating platform in order to boost their social life instead of just to focus on their romance life.
Next, we found out that most of our respondents admitted that they have been using Tinder since less than a month (44.03%), while some other have been using it since 1 to 3 months ago (30.92%). Moreover, there is only a few of our respondents who said that they have been a Tinder user for more than a year (5.28%). This finding indicates that the number of Indonesian Tinder users is actually increasing from time to time. Regarding to how often they access Tinder, apparently most of our respondents answered that they seldom access the apps (35.62%). Furthermore, most of our respondents admitted that they access Tinder for less than an hour in a day (66.34%). These findings indicate that though Tinder is very popular nowadays, Tinder users do not seem to be drowned in using the apps, since there is only a few time that they spend for accessing it.
Regarding to the famous “match” that Indonesian Tinder users got, most of our respondents admitted that they got about 1 to 5 matches so far (49.71%). This finding can be an indication that Indonesian Tinder users are actually quite selective in using the online dating apps. Furthermore, regarding to the personal contact info, we found out that more than half of our respondents admitted that they share their personal contact info with potential partner or significant other on Tinder (52.84%). This finding indicates that Indonesian Tinder users are actually quite serious in terms of correspondence with people they got to know through this online dating platform. It is also supported with the next finding about personal chat. Apparently, more than half of our respondents admitted that they continue their chat with potential partner or significant other through a more personal platform (50.29%). Those chosen personal platforms are including Whatsapp (58.90%), LINE (58.51%), and BBM (49.90%).
Furthermore, we found out that there are only some of our respondents who admitted to have a meet-up with potential partner or significant other from Tinder (32.8%). Most of those respondents admitted to have a meet-up with only 1 person (67.51%). This finding indicates that Indonesian Tinder users are actually quite timid in using this online dating platform. However, it could also because they are still considered as new users since most of them were using the apps for only less than a month. Regarding to the romance, apparently only a few of our respondents who admitted to ever continue the relationship into a more serious stage with someone they met on Tinder (19.37%). This finding is in line with previous finding that Indonesian Tinder users tend to use this online dating platform in order to boost their social life instead of just to focus on their romance life.
Regarding to some negative experience that Indonesian Tinder users have while using the apps, apparently there are some of our respondents who admitted to ever have negative experience from using Tinder (21.53%). Those negative experiences are including “meeting freak person” (38.55%), “being flirted in a way that makes them feeling uncomfortable” (23.29%), “their profile is being misinterpreted by another user” (19.37%), “accidentally meeting someone they know in real life” (15.85%), and “being harassed verbally or visually” (12.52%). These findings indicate that Tinder, as well as all of other parts of the internet, is not an entirely safe place. Users still have to be able to protect themselves from any negative things that may happen when they are using the platform.
Lastly, we would like to see how Indonesian Tinder users feel towards using Tinder. Apparently, all responses were positive. Our respondents are satisfied (72.99%), happy (67.12%), and feeling comfortable (73.58%) in using Tinder. On the other hand, we found out that less than half of our respondents admitted that they also use other online dating apps besides Tinder (48.53%). These findings indicate that even though our respondents are feeling positive in using Tinder, it doesn’t make them being loyal to just one platform. In the end, platform is just a platform. We make our own romance. Tinder is just a tool. We swipe our own destiny.
For more detail you can download XLS report at the button below (Bahasa Indonesia). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.
You can also download PDF here: