In this modern era, we can get entertainment anywhere and anytime, because various sources of entertainment are already available on our smartphones. According to Jakpat survey report involving 2435 respondents, as many as 96% of smartphone users access entertainment platforms on their mobile phones. One of the entertainment activities that can be obtained from smartphones is watching movies, series or dramas, and other video content such as sports matches. Users can access these contents through OTT or over-the-top platforms, media services that use the internet medium to deliver content directly to their users. The platform is getting more popular, and 9 out of 10 users access OTT platforms through their smartphones. Some of the platforms that are widely used in Indonesia include Vidio, WeTV, Netflix, VIU, Disney+ Hotstar, and many other platforms. Most of the users also use more than 1 platform, for example more than half of Vidio’s users also use Netflix.
In addition to watching video content, music is also part of people’s daily activities. About half of music listeners listen to music while doing other activities such as work (50%), studying (52%), and while traveling (57%). Currently, many music platforms are available such as Spotify, Resso, Joox, and even YouTube Music, a platform from YouTube devoted to listening to music or songs. But more than half of listeners still rely on regular YouTube to listen to music and podcasts. Most users of the music platform apparently listen to music for free, but unlike users of other platforms, most Apple Music users are subscribers.
Talking about entertainment content that can be accessed on smartphones, it’s incomplete if we don’t also discuss about social media. Social media does have various roles, including for entertainment and information sources which are also covered in the latest survey report from Jakpat. In 2022, TikTok was rated by the most users (37%) as an entertaining social media, it increased 5% compared to the previous year. While YouTube (36%), which is also a social media, experienced a decline as an entertaining social media from the previous year so that its position is equal to TikTok. TikTok’s rise in popularity is not only an entertaining social media, but also as an informative one, especially among Gen Z. 1 in 4 Gen Z consider TikTok to be an informative social media platform.
The information that users get from social media is very diverse. Many special topics they search for or get from social media, including information about a product or brand. About 86% of users claim to be looking for information about products on social media. 9 out of 10 also feel that information about the products they get on social media helps them in making a decision whether they will buy the product or not. While 7 out of 10 users also find it easier to contact the customer service of a brand or company through social media.
Get the details in our report here.