Tag Archives: 2023

Mobile Entertainment Social Media

Adapting Consumption Patterns of Mobile Entertainment in Early 2023

In our increasingly interconnected world, mobile entertainment and social media have become an integral part of our daily lives. From compelling streaming platforms to the dynamic realm of social networking, these digital arenas have altered the way we consume entertainment and engage with others.

Every year, Jakpat conducts a survey in order to understand the public’s perspective on the use of mobile entertainment and social media. In this first semester of 2023, surveys were conducted on 1640 smartphone users and 1646 social media users.

Jakpat survey report highlights the use of over-the-top (OTT) streaming platforms such as Vidio, Netflix, or Disney+ Hotstar, as entertainment media that can be accessed by smartphone users. 89% of Gen Z users use OTT streaming platforms to watch movies, 76% to watch series, 23% to watch sports matches, and 21% to watch reality/variety shows.

To enjoy OTT streaming platforms’ content, users generally need to pay the subscription fee. 31% of Gen Z users don’t mind paying a subscription fee to be free from annoying ads.

Entertainment content is certainly not limited to movies, series and other audio-visual shows. Music has long been an integral part of human culture. Meanwhile, podcasts also get a significant portion in accompanying the daily activities of modern people. Therefore, in this report, Jakpat also highlights the use of audio streaming platforms as a medium of listening to music and podcasts.

Unlike the OTT streaming platforms, the majority of users prefer to listen to music for free and don’t mind listening to advertisements. In fact, 27% of paying subscribers pay less than last year for streaming audio platforms.

Another form of entertainment that can be accessed from smartphones is social media. The Jakpat report shows that 36% of users access social media so they don’t feel left behind from current news or trends. In addition, of course, social media still plays a role in influencing consumer behavior, through advertisement content and reviews. Instagram is rated by 25% of users as the most informative social media. 34% of users also feel that Instagram is the most suitable social media for finding products, services or catalogues.

Shifting Trends of Mobile Entertainment

This Jakpat report shows that the trend of using mobile entertainment and social media tends to decrease from the previous year. Aska Primardi, Head of Research of Jakpat emphasized, “Almost all social media have experienced a decrease in the number of users. Like TikTok and Twitter, the numbers are likely to be stagnant from last year. Same thing happened to the OTT streaming platforms. People are still accessing content, but there are indications that they are reducing the number of platforms they use, or choosing to focus on only one of the OTT streaming platforms.”

Aska stated that there is also a possibility that this condition is caused by de-influencing trends, where influencers, or in this case de-influencers, give suggestions not to use a product or service. He added, “Jakpat’s research shows that only about 50% of the public currently still trusts reviews from influencers and celebrities.”

Another factor Aska came up with, was related to duration. “As the pandemic period ends, the duration for people to be able to access mobile entertainment and social media has indeed decreased in 2023.”

Then, how about the performance of the OTT streaming platform and audio streaming platform in the eyes of its users? How do users value social media? Which reviews on social media are the most trustworthy according to users?

Get the details in our report here.

Header-[Premium Report] Mobile Ent & Socmed Trends 1st Sem_V6

Indonesia Mobile Entertainment & Social Media Trends – 1st Semester of 2023

Mobile entertainment and social media have become vital in our interconnected lives, redefining how we consume content and interact. The rapid emergence of new features and platforms continues to reshape the digital landscape for entertainment and social engagement. In this report, Jakpat will share our research findings related to the habit of utilizing mobile entertainment and accessing social media.
These results are based on a survey conducted monthly in the first semester of 2023.

Key research points:

  • The habit on using mobile entertainment including streaming movies, series, etc. on OTT platforms, and streaming music and podcast
  • Users’ perception of social media
  • The usage of social media in business, as source of information for brand, product, and customer service.

Here are some previews of the report:

mobile entertainment streaming vod ott social media short video

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Header Ramadan Report 2- Iftar Gathering, Shopping, and Eid Fashion Style_V1

Part 3: Iftar Gathering, Shopping, and Eid Fashion Style – JAKPAT Ramadan Special Report 2023

During Ramadan and Eid, people tend to buy more food, presents, and clothes, especially for Eid al-Fitr Day. Buying clothes is a long-standing tradition and represents renewal and celebration, where modest and conservative clothing is preferred. Another tradition that is getting more popular this year after the pandemic situation seemed to be more manageable, is iftar gatherings. To respond to various changes during Ramadan and Eid al-Fitr season, Jakpat has carried out a sequence of surveys focused on Ramadan and Eid al-Fitr. This report is the third part of the series, which covers topics related to iftar gatherings, shopping, and fashion style on Eid Day celebration.

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For more detailed data, please download the PDF file down below.

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Recession Issue

Recession Issue: Should You Be Worried Amid Economic Uncertainty in 2023?

The 2023 recession has been a hot topic since mid-2022. The President of Indonesia, Joko Widodo, had said that 2023 will be dark, which then became one of the triggers for a lot of discussion about the issue of the 2023 recession. Citing from the report “Recession Issues 2023: Analysis of Public Confidence in Facing a Year Full of Uncertainty” which is the result of collaboration between JAKPAT and Continuum Data Indonesia, this recession issue arises because in the global scope, there are already countries that are experiencing recession or that will be threatened by recession. World Bank President David Malpass also said there was a risk of recession and stagflation after the pandemic. According to Muhammad Syamil Iklil, researcherfrom Continuum Data Indonesia, several things that can cause the risk of a global recession in 2023 include tightening monetary policy (raising interest rates), geopolitical crises such as the war between Russia and Ukraine, oil supply restrictions by OPEC+, and inflation due to supply-demand imbalances. Especially in Indonesia itself, from macroeconomic data on Gross Domestic Product (GDP) growth in developing Asia, Indonesia’s economic growth is predicted to remain positive at 5.3%. But how does society respond to this issue?

Referring to the results of Jakpat’s survey on 1434 respondents, around 84% of respondents claimed they knew about the issue of recession in 2023 although about half claimed not quite understand what a recession is. Head of Research Jakpat, Aska Primardi added that when broken down by age group, Gen Z is the age group that has the largest proportion (22.1%) for those who claim to have never heard about recession issues at all.Moreover 1 in 4 adolescents aged 15-19 years claim to have never heard of recession issues in 2023. Knowing about the issue of recession does not necessarily make people believe in a recession, especially in Indonesia. On a scale of 1-5 for variables of how convinced respondents are that there will be a recession in Indonesia, the average obtained in this survey is 3.06. However, even though they feel unsure, the majority of people are still worried if the 2023 recession really occurs in Indonesia. Among those who claim to know about this recession issue, Gen Z is also the one who feels convinced and worried about a recession in Indonesia.

The thing that people are most worried about related to recession is rising prices, followed by reduced salaries or incomes. The segments most worried about price increases are Gen X (88.9%), while the segments most worried about reduced salaries/incomes are Gen Z (70.9%) and Millennials (71.5%). Gen Z is also the segment most worried about finding a job (64.2%) because as explained by Aska, Gen Z is currently starting their career as a worker.

In responding to the issue of the 2023 recession, in general, people will continue to maintain spending patterns for purchasing basic necessities, and will also try to reduce purchases of non-basic needs. Then, according to respondents’ perceptions, to minimize financial risk, more than half of respondents will still allocate expenses for insurance as usual, and most respondents will try to reduce debt/credit.

When viewed from the age group, this trend tends to be similar, in which each age segment tries to maintain the pattern of purchasing basic necessities and reduce purchases of non-basic needs. However, when viewed in more detail, a slightly different pattern is the allocation of Gen Z which tends to be larger for investment, savings, and emergency fund needs, when compared to the older age segment, Gen X and Millennials. As Aska said, Gen Z of their behavior is a financially literate generation and they claim that their vision is financial freedom.

The data is the result of a survey to the public based on claims of what they will do in response to the 2023 recession. But is this response the right thing to do? In a discussion titled “Should You Be Worried in the Midst of 2023 Uncertainty?” held by Continuum Data Indonesia and Jakpat, Maychelie Vincent Liyanto, a Certified Financial Planner, stated that if a recession occurs, everything must be affected. Vincent added that GDP growth tends to be stable, which indicates that the Indonesian economy continues to run well amid the issue of world recession. However, we still need to be vigilant by securing ourselves first in terms ofpersonal finance, so that if a recession occurs, there will not be a recession also in our personal finance, and also so that we do not become additional factors that cause Indonesia to experience a recession. How can we secure personal finance? That is by making the right financial planning so that we can feel safe and secure. According to Vincent,there is actually no significant differencein financial planning when there is no recession or threatened by recession. Such as the phrase”ready for everything, prepare for nothing” which is the essence of personal finance, in the sense that when all risks occur one by one or occur all at once, good personal finance will always be ready to face everything.

Get the details in our report here.

Header Blog 2023 Recession

Public Response Toward 2023 Recession – Jakpat x Continuum Data Report 2023

Welcoming 2023 might not be as exciting as years before. We usually welcome new year with joy and excitement, but this year worries and anxiety might follow, due to 2023 recession issue. Public have varied response toward this issue, some might feel worried while the others don’t, some might had started to be financially prepared and some others will just live as usual. However, it became a major topic to talk about both offline and online in the end of 2022. Thus, Jakpat is now collaborating with Continuum Data Indonesia to capture public response toward this 2023 global recession issue and how will they deal with it. We combined two research method, online survey to 1434 Jakpat respondents and big data analysis sourced from social media, Twitter. This report is available in Bahasa Indonesia.

Jakpat with Continuum Data and INDEF will also held a webinar to further discuss this report and will also talk about financial planning strategies amid economic uncertainty.

Register now on the link below!
https://s.id/1uY06

Jakpat_x_Continuum_Poster

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For more detailed data, please download the PDF file down below.

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