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Mobile Entertainment Social Media

Adapting Consumption Patterns of Mobile Entertainment in Early 2023

In our increasingly interconnected world, mobile entertainment and social media have become an integral part of our daily lives. From compelling streaming platforms to the dynamic realm of social networking, these digital arenas have altered the way we consume entertainment and engage with others.

Every year, Jakpat conducts a survey in order to understand the public’s perspective on the use of mobile entertainment and social media. In this first semester of 2023, surveys were conducted on 1640 smartphone users and 1646 social media users.

Jakpat survey report highlights the use of over-the-top (OTT) streaming platforms such as Vidio, Netflix, or Disney+ Hotstar, as entertainment media that can be accessed by smartphone users. 89% of Gen Z users use OTT streaming platforms to watch movies, 76% to watch series, 23% to watch sports matches, and 21% to watch reality/variety shows.

To enjoy OTT streaming platforms’ content, users generally need to pay the subscription fee. 31% of Gen Z users don’t mind paying a subscription fee to be free from annoying ads.

Entertainment content is certainly not limited to movies, series and other audio-visual shows. Music has long been an integral part of human culture. Meanwhile, podcasts also get a significant portion in accompanying the daily activities of modern people. Therefore, in this report, Jakpat also highlights the use of audio streaming platforms as a medium of listening to music and podcasts.

Unlike the OTT streaming platforms, the majority of users prefer to listen to music for free and don’t mind listening to advertisements. In fact, 27% of paying subscribers pay less than last year for streaming audio platforms.

Another form of entertainment that can be accessed from smartphones is social media. The Jakpat report shows that 36% of users access social media so they don’t feel left behind from current news or trends. In addition, of course, social media still plays a role in influencing consumer behavior, through advertisement content and reviews. Instagram is rated by 25% of users as the most informative social media. 34% of users also feel that Instagram is the most suitable social media for finding products, services or catalogues.

Shifting Trends of Mobile Entertainment

This Jakpat report shows that the trend of using mobile entertainment and social media tends to decrease from the previous year. Aska Primardi, Head of Research of Jakpat emphasized, “Almost all social media have experienced a decrease in the number of users. Like TikTok and Twitter, the numbers are likely to be stagnant from last year. Same thing happened to the OTT streaming platforms. People are still accessing content, but there are indications that they are reducing the number of platforms they use, or choosing to focus on only one of the OTT streaming platforms.”

Aska stated that there is also a possibility that this condition is caused by de-influencing trends, where influencers, or in this case de-influencers, give suggestions not to use a product or service. He added, “Jakpat’s research shows that only about 50% of the public currently still trusts reviews from influencers and celebrities.”

Another factor Aska came up with, was related to duration. “As the pandemic period ends, the duration for people to be able to access mobile entertainment and social media has indeed decreased in 2023.”

Then, how about the performance of the OTT streaming platform and audio streaming platform in the eyes of its users? How do users value social media? Which reviews on social media are the most trustworthy according to users?

Get the details in our report here.

Header-[Premium Report] Mobile Ent & Socmed Trends 1st Sem_V6

Indonesia Mobile Entertainment & Social Media Trends – 1st Semester of 2023

Mobile entertainment and social media have become vital in our interconnected lives, redefining how we consume content and interact. The rapid emergence of new features and platforms continues to reshape the digital landscape for entertainment and social engagement. In this report, Jakpat will share our research findings related to the habit of utilizing mobile entertainment and accessing social media.
These results are based on a survey conducted monthly in the first semester of 2023.

Key research points:

  • The habit on using mobile entertainment including streaming movies, series, etc. on OTT platforms, and streaming music and podcast
  • Users’ perception of social media
  • The usage of social media in business, as source of information for brand, product, and customer service.

Here are some previews of the report:

mobile entertainment streaming vod ott social media short video

Complete Report Can Be Downloaded Below

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2022 Indonesia Mobile Entertainment & Social Media Trends – JAKPAT Survey Report 2023

In this modern days, it is super easy for people to get entertainment anytime, anywhere. Yes, simply open smartphone and various entertainment options available. Movies streaming apps, music streaming platforms, games, radio, online book, as well as social media which of course serve a role as entertainment source too.
However, users might not be settled with one app or platform for one type of entertainment. Users have a diverse taste which somehow couldn’t be accommodate by one platform. Thus, audiences tend to use more than one entertainment platform, especially platforms to stream movies and series.
Besides being source of entertainment, social media also play important role related to business. It can be a convenient platform for businesses to connect with customers and vice versa.
This year, JAKPAT is back with social media trends report which is not only covering the social media usage, but also presenting users habit on using mobile entertainment platforms in 2022.

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For more detailed data, please download the PDF file down below.

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