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ecommerce

Live Shopping & Affiliate Link: Blurring The Line Between E-Commerce and Entertainment

Indonesian consumers are drawn to the effortless purchasing experience provided by e-commerce platforms as the digital landscape develops. The convenience of browsing through an extensive range of goods and making purchases from the comfort of their homes has completely changed the way people buy.  Remarkable speed of which purchases are processed and delivered, oftenly exceeds traditional retail timelines, resonates deeply with the fast-paced way modern- Indonesians’ life.

Jakpat conducts surveys annually to understand this trend. In the first semester of 2023, Jakpat surveyed 1,485 people on the trends in using e-commerce as a shopping medium. The study was carried out between February and May 2023 to understand people’s behavior when purchasing online, how they use e-commerce, and what marketing tactics work best, used by vendors on the platform as well as e-commerce sites.

Jakpat report shows, 88% of online shoppers made purchases during the first semester of 2023. E-wallets or digital wallets are the preferred method of payment when conducting e-commerce transactions, chosen by 72% of respondents who had already made a purchase.

Yet it’s not only about convenience and service speed, but also guarantee of sellers’ credibility in maintaining product’s quality, security, and dependable customer service, have built a sense of trust in Indonesian consumers. This is in line with what was conveyed by Aska Primardi, Head of Research of Jakpat, “The convenience, speed, and credibility of sellers makes online shopping activities still attractive to the people of Indonesia. These values ​​seem to be able to replace the discount value, which has apparently started to decline during the past year. This value is currently seen as the majority of e-commerce’s bare minimum service standard.”

The Phenomena Called Live Shopping & Affiliate Link

Live shopping has emerged as an engaging evolution of the online shopping experience, seamlessly combining the participatory element of social media platforms with the appeal of retail therapy. Jakpat reports, 9 out of 10 online shoppers have visited a live shopping broadcast.

Live shopping broadcasts are hosted by brands or influencers that showcase items and interact directly with viewers despite their location. This personal interaction gives customers a direct line of communication to ask questions, get answers, and learn more about products. Passive scrolling seems to have transformed into a social event, thanks to the live format. On the other hand, the combination of social media and live shopping creates a sense of exclusivity and urgency.

Responding to this phenomenon, Aska stated, “Consumers seek unique value from their shopping experience, and live shopping is one of the examples. Real-time shopping in limited time, spontaneous interaction with the seller and other shoppers, surprises from the host, and the perception as if they are competing for limited stock, will make a consumer become a loyal shopper.”

On the other hand, Jakpat highlights the existence of  affiliate links in online shopping. Serves as a powerful conduit between consumers and products, affiliate links promote a mutually beneficial relationship for both shoppers and content creators. These links, which are frequently included in social media posts or review websites, enable influencers or affiliates to recommend particular products to their audience. This symbiotic relationship between e-commerce, sellers, and content creators, promotes honest product endorsements and gives consumers more control over their buying experiences. Jakpat report reveal that 8 out of 10 online shoppers have clicked the affiliate link in social media, and more than half decided to buy from the link.

How much do consumers spend in a month for online shopping? Do consumers really visit live shopping and make their purchase? How about the competition among e-commerce?

Get the details in our report here.

Header-[Premium Report] E-Commerce 1st Sem 2023_V7

Indonesia E-Commerce Trends – 1st Semester of 2023

To excel in competition, online sellers and e-commerce platforms must consistently track trends. There are new trends in e-commerce world such as utilizing third-party affiliators for promotions, and also live shopping which has become a popular strategy among sellers. In this report, Jakpat will share our research findings related to the habit of online shopping.

These results are based on a survey conducted monthly in the first semester of 2023.

Key research points:

  • Online shopping behaviour
  • The usage of several e-commerce players in Indonesia, including marketplace and quick commerce
  • The usage of various marketing strategies

Here are some previews of the report:
e-commerce 1 e-commerce 2

Complete Report Can Be Downloaded Below

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or Email Us at partner@jakpat.net

Header Blog Re-Celebrate the glorious of Ramadan & Eids - Jakpat 2023 Specials Report Series-V3

Part 1: Welcoming 2023 Ramadan and Eid – JAKPAT Ramadan Special Report 2023

Ramadan and Eid al-Fitr are two of the most important events in the Muslim calendar, celebrated with great joy and enthusiasm. However, the ongoing COVID-19 pandemic has brought significant changes to the way people celebrate, particularly when it comes to shopping habits. Even though it already feels somewhat normal, some habit might still be carried forward, for example the interest in online shopping compared to shopping in-store. In the other hand, 2023 was started with the issue of economic recession, which could affect people’s budgets and spending during Ramadan and Eid. While it used to be common for consumers to spend more on food, clothing, and gifts during this season, these trends may be changing due to the current economic climate.
To better understand consumer behavior during this time, Jakpat conducted a survey of 1034 Muslim respondents across various regions in Indonesia. The survey focused on their plans for budget, shopping, iftar gatherings, hampers, preparing food for suhoor and iftar, and their plans for mudik. Ramadan and Eid al-Fitr are times of great celebration and joy, and understanding people’s behavior during this time can help you make the most of these important events despite the challenges posed by the pandemic and economic recession.

Welcoming 2023 Ramadan & Eid - JAKPAT Survey Report 2023

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e-commerce trends

E-Commerce Trends in the Second Semester of 2022 in Indonesia

Jakpat published its regular report “Indonesia E-Commerce Trends” for the second half of 2022. This report covers survey results to nearly 3000 respondents about their shopping habits and experiences through e-commerce platforms  during the second  semester of 2022. It shows how users experience shopping on  major marketplace platforms such as Shopee, Tokopedia, Lazada, and others. The report also highlights TikTok Shop’s penetration into the world of e-commerce in Indonesia.

One Comes, the Other Goes

As we know, TikTok is a popular social media with the concept of short videos. However, TikTok doesn’t stop there. The new live video feature makes it easier for users to interact and offers an online buying and selling transaction service  that can be done without leaving the social media application. This breakthrough turned out to get significant attention from the public. Jakpat’s report shows that the number of  people shopping on TikTok Shop in  the second half of 2022 has exceeded the number of online shoppers on several existing e-commerce platforms, such as JD.ID or Blibli.

With regard to JD.ID shutting down its services in early 2023, Jakpat’s report shows that this has no major effect on their users. The reason is that 100% of JD users utilize more than one e-commerce platform during the second half in 2022. These JD.ID users tend to choose to move to Tokopedia when  the platform closes.

Cashback Becomes One of the Most Popular Promotional Programs

Compared to 2021, at the end of 2022, users showed more enthusiasm for promotional programs such as free shipping, discounts, cashback, and flash sales. Cashbackitself attracts the attention of 7 out of 10 users and is included in the top three popular  promotion programs.

Possibly, this is related to the use of e-wallets or digital wallets as one of the most preferred payment methods by users. The use of digital wallets makes it easier for users to get cashback, considering that most cashback promos can be obtained if you use digital wallets. The use of this digital wallet is also popular in all segments, both women, men, as well as Gen Z, Millennials, and Gen X.

The case is different with credit cards. Credit card as an online shopping payment method is still not popular enough among Gen Z when compared to Millennials, especially Gen X.

“It is interesting if we see the use of credit cards among Gen Z which is not as much as the generation before them, which is in line with surveys conducted by Jakpat regarding finance and financial technology. One factor that might contribute is the requirements and process of credit card registration which is not exactly easy and quite complicated,” said Aska Primardi, Head of Research Jakpat.

Get the details in our report here.

Header Premium Report - E-Commerce Trends 2022 2nd Sem-V1

Indonesia E-Commerce Trends 2nd Half of 2022 – JAKPAT Survey Report 2023

E-commerce platforms are constantly evolving to keep up with consumer trends. One of the latest trends that has caught everyone’s attention is social commerce. Shopping through social media platforms has become a popular way to shop, offering users a different experience from traditional online marketplaces. To stay competitive, it’s crucial for e-commerce platforms to monitor and adapt to these emerging trends. Thus, JAKPAT is consistently monitoring the trends each semester. In this E-Commerce Trends of 2nd Half of 2022 edition, JAKPAT will present survey results on consumer behavior when shopping through some major marketplace platforms in Indonesia, while also incorporating findings on social commerce and quick commerce. By staying up-to-date with emerging trends, e-commerce platforms can continue to provide the best shopping experiences for their users.

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For more detailed data, please download the PDF file down below.

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Ramadan & Eid 2022

Ramadan & Eid 2022 – JAKPAT Survey Report

2022 Ramadan and Eid al-Fitr was the third Ramadan and Eid during Covid-19 pandemic. However, this year Ramadan and Eid might be different from the previous two during pandemic, since some restrictions and traveling banned were not applied this time. People’s behavior and tradition might be more similar to the Ramadan and Eid behavior and tradition before the pandemic. JAKPAT utilized this moment to conduct surveys on people’s behavior during Ramadan months and the tradition during Eid al-Fitr 2022.

Slide Preview Blog - Dine at HomeSlide Preview Blog - Iftar GatheringSlide Preview Blog - Mudik trendSlide Preview Blog - Mudik Time

 

For more detailed data, please download the PDF file down below.

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